One of the motivations that drives expert speakers like you is the importance of spreading your message so you can have a greater impact on the world.
During the pandemic, spreading your message became extremely difficult because in-person presentations and meetings were few and far between for nearly two years. The good news is that the pandemic forced speakers to get creative about how to share that message. The result is that you now have many more strategies available for increasing your audience and sharing your message with the people who need to hear it.
Here are some tips for reaching a wider audience and having a greater impact on the world.
1 - Get creative with your delivery
There are now more ways to reach an audience than ever before, so don't be afraid to think outside the box when it comes to how you deliver your message. You can give talks virtually, through webinars and podcasts, or by writing a book. You can also create an online course or teaching program.
The sky's the limit when it comes to how you can reach your audience, so experiment with different delivery methods until you find what works best for you and for your audience.
2 - Niche down
Be extraordinarily clear on whom you are serving and why.
When you're clear on your niche, it's significantly easier to market yourself, and your message will resonate more with your audience. This is the best way to become the go-to expert on that topic
To find your niche, ask yourself these questions:
What's my area of expertise?
What problem do I solve within that area of expertise?
For whom do I solve that problem?
Once you have a clear understanding of your niche, you can develop targeted content that appeals to your ideal audience.
3 - Don't be afraid to get personal
Your audience wants to connect with you on a personal level, so don't be afraid to open up and share your story. This will help them feel closer to you and more invested in what you have to say.
No one takes out their wallet until they go through the journey of know-like-trust. Opening a window into who you are, what you struggle with, how you've overcome obstacles, and maybe even a little information about your family, is a sure-fire way for your audience to relate to you personally.
4 - Be prepared to answer tough questions
No matter how well you know your material, there will always be someone in the audience who wants to test you. Be prepared for tough questions and don't get defensive. Remember, they're just trying to understand your message better.
5 - Build a personal brand
In today's digital age, it's more important than ever to build a personal brand. Your personal brand is what sets you apart from other experts in your field. It's what makes you unique and helps you attract your ideal audience.
In order to reach more people, you need to make sure they know who you are and what you stand for. Building a personal brand will help you attract an audience that is interested in what you have to say.
There are a number of ways to build a personal brand, but some of the most effective include blogging, speaking at events, being active on social media, and writing a book.
6 - Collaborate with other experts
One of the best ways to reach a new audience is to team up with other experts in your field. This can be done through joint webinars, speaking at each other's events, showing up on each other’s podcasts and videos, or writing articles together.
Collaborating with other experts will help you tap into their audience and give you the opportunity to share your message with a whole new group of people.
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7 - Use social media
Social media is a great way to connect with potential fans and followers who might be interested in what you have to say. Make sure you are active on the platforms your target audience is using and that you are sharing quality content that will resonate with them.
8 - Be authentic
Above all, be authentic. Your audience will see through you if you're not being genuine, and they won't hesitate to tune out or even call you out. Be yourself, share your message from the heart, and let your personality shine through. If you do this, you'll develop a loyal following of fans who believe in what you're saying and are eager to support you.
9 - Find the right platform
Now that you know some of the ways to reach your audience, make sure you’re using the right platform(s). There are a number of different ways to get your message out there, so it's important to experiment and find what works best for you, and how best to reach your ideal audience.
Some popular platforms for expert speakers include TED Talks, webinars, podcasts, and online courses. There are also a number of different ways to market yourself as a speaker, so make sure you explore all your options.
10 - Stay positive
No matter what happens, always stay positive. Your attitude is contagious. If you're positive and upbeat your audience will always be more likely to enjoy your talk and be receptive to your message.
These are just a few of the ways you can spread your message as an expert speaker. If you're passionate about what you're saying and you’re willing to be creative - maybe even try something a little different or outside your comfort zone - you’re sure to expand your audience and your impact.