Newsweek Expert Forum member, Monique Caradine-Kitchens hosted part one of her two-part series event on how to create a signature talk. In part one, Monique shared the secrets to creating connection and building a relationship with the audience. Some key takeaways are below.
- Lead with your story
- Authenticity is the key to connection
- When people are connected it drives sales
- Before you craft your signature story, be super clear on who your audience is and how you want to make them feel. Know how you will reach them and what action you want them to take
- There are 3 steps to crafting your signature story
- the path to your “pivotal moment”
- the valley (a.k.a. your 3rd Dimension)
- the “pause” and the Peak
Check out more in the video below and the presentation slides here.