April White

Member Since 2021

April White

President & Founder

Trust Relations

Arizona

Trust Relations was founded by public relations veteran April (Margulies) White, who has nearly 20 years of industry experience counseling and implementing campaigns on behalf of clients across numerous industries, from Fortune 100 companies to startups. April worked at the world's best agencies in New York City, including Weber Shandwick, Edelman, Rubenstein Public Relations and Spong, before starting her own firm, and has represented an impressive roster of clients and their executives over the course of her career. Among the clients she has counseled are MasterCard Worldwide, MetLife International, Sotheby's International Realty, Hyatt, Rosetta Stone, Petco, American Standard, The Dannon Company, YellowTail Wines, Sealed Air and eMusic. April received her B.A. in Journalism and Mass Communications from Iowa State University and continued studying integrated marketing communications at Columbia University in New York City, in the M.A. program in Strategic Communications.


SKILLS

  • Public Relations
  • Entrepreunership
  • Mentoring

RECENT CONTENT

December 5th, 2022

10 Solid Examples of Successful, Yet Unorthodox Promotions Any Business Can Try

Taking the less obvious path when it comes to marketing is a great way to make your business stand out from the crowd.

December 5th, 2022

Why Public Relations Is Like Going to the Gym

Although companies are under pressure to generate revenue and meet their sales goals — and are understandably anxious to find an agency that will help them get there quickly — PR, like going to the gym, is a process that requires time, dedication, consistency and patience.

November 15th, 2022

How Entrepreneurs Can Keep Up With Industry Trends

No matter what industry an entrepreneur operates in, developing ways of keeping up with emerging trends will help ensure they remain in business for the long term.

November 9th, 2022

Congruent Leadership: What It Is and Why You Need It

Congruent leaders ultimately build trusted brands that do what they say before they say what they do, which means they never have to spin the truth. They're the leaders no one forgets.


COMPANY INFO

Trust Relations

Trust Relations is a fast-growing, virtual branding and strategic communications agency. We bypass the traditional agency model to build trusted brands, craft authentic stories and engage diverse audiences — for marquee brands and disruptive startups alike. At Trust Relations, we represent companies that straddle multiple verticals and have diverse communications needs. Our unique structure allows us to hire the best and brightest professionals nationwide to create “dream teams” that are most suited for our clients’ specific PR and marketing goals and budgets. Agile and packed with talent, our nimble teams offer unparalleled value for clients. We optimize budgets, generate superior results, and match the ideal talent with every client account. Thanks to our fluid and non-siloed structure, we easily scale and grow with clients. We can penetrate any vertical, handle their multidimensional communications needs, and deliver truly integrated solutions. We also excel at creating inspiring ways for clients to showcase their brand value. We highlight supportive proof points and ideate compelling activations to demonstrate a brand’s unique story and value proposition across multiple channels. "Trust Relations" is a term coined by President and Founder April Margulies to describe a new approach to strategic communications. We focus on conveying clients' authentic actions, value and goodwill. In technology, trust relationships are an administration and communication link between two domains. In communications, they are a bond of mutual respect between a brand and the people it serves. Our mission is to bring clients' brands, visions and value propositions to life through creative thinking, strategies and activations that produce meaningful results. Here is what sets us apart.


AREA OF FOCUS

  • Public Relations
  • Business Writing
  • Strategic Communications

INDUSTRY

Business