Brendan P. Keegan

Member Since 2021

Brendan P. Keegan

Chairman, CEO & President

Merchants Fleet

New Hampshire

Brendan P. Keegan serves as Chairman, CEO and President at Merchants Fleet and was recently named the world’s Most Innovative CEO by CEO World Awards®; Executive of the Year, silver winner by Best in Biz Awards; and a Stevie Awards® bronze winner by American Business Awards®. He has been involved with Merchants since 2009 — as a client, board member, and strategic advisor. Brendan is focused on transforming the company’s business model and creating a new category within the fleet industry known as FleetTech, and his innovative leadership has fueled the company’s strategic direction and positioned Merchants as the fastest-growing fleet management company in North America.


  • Leadership
  • Logistics
  • Supply Chain Management


January 5th, 2023

What Remote Workers and In-office Workers Get Wrong About Each Other

Both types of employees can feel like the grass is greener on the other side and not truly understand what the experience of work is like for the other.

November 30th, 2022

You’re the Only One Who Can Define Your Work-Life Balance

When people talk about work-life balance, the assumption is that everybody has the same needs, resources or desires or that everyone starts from the same place.

October 25th, 2022

Debunking 4 Myths That Tell You You’re Not a Leader

Rising to the occasion requires ditching the lies many have been told about what leadership means and takes. 

September 29th, 2022

Fleet Electrification Is Accelerating: Here’s How Technology Is Helping

Taken together, I believe the advantages of EVs explode out to buyers on just about everything.


Merchants Fleet

Merchants Fleet is the nation’s fastest growing fleet management company, providing flexible funding and service options for organizations that leverage vehicles to run their operations. Merchants Fleet offers comprehensive & customizable fleet solutions, serving as a single source for all vehicle needs. Our programs range from long-term leases to monthly rentals, including unique options such as rent-to-lease and own-to-lease. With over 130,000 managed vehicles nationwide, our expert teams have experience working with nearly every industry, from corporate fleets to last mile delivery to franchise systems. We offer the most high-touch service and innovative experience across the industry, with specialized teams and a FleetTech model that merges fleet with technology to ensure our clients get the best performance out of their fleets.  Merchants Fleet is headquartered in Hooksett, New Hampshire, and its Innovation Center is located in the Chicago, Illinois area. For more information, please visit 


  • Fleet Leasing
  • Fleet Management
  • Vehicle Leasing