Brendan P. Keegan

Member Since 2021

Brendan P. Keegan

Chief Executive Officer

Merchants Fleet

New Hampshire

Brendan P. Keegan serves as Chief Executive Officer at Merchants Fleet and was recently named the world’s Most Innovative CEO by CEO World Awards®; Executive of the Year, silver winner by Best in Biz Awards; and a Stevie Awards® bronze winner by American Business Awards®. He has been involved with Merchants since 2009 — as a client, board member, and strategic advisor. Brendan is focused on transforming the company’s business model and creating a new category within the fleet industry known as FleetTech, and his innovative leadership has fueled the company’s strategic direction and positioned Merchants as the fastest-growing fleet management company in North America.


  • Leadership
  • Logistics
  • Supply Chain Management


May 17th, 2022

The Dos and Don’ts of Strategic Planning

It's difficult to get to the top of your industry without preparation. It takes strategic thinking and planning. To get ahead of everyone in your industry, if they’re pushing 10% growth, you have to figure out exactly what you’re going to do to push 20%. 

April 26th, 2022

How Expanding Your Capabilities Can Fuel Your Company's Growth

It’s all about tapping into additional capabilities and services which, ideally, closely relate to what you already do.

March 31st, 2022

Want to Truly be an ESG Company? Here’s How You Can

Good leaders have always reflected ESG values and practices.

March 10th, 2022

Four Major Trends in Transportation and EVs

Supply chain issues will continue to be a big hurdle, but progress is being made when it comes to EV infrastructure.


Merchants Fleet

Merchants Fleet is the nation’s fastest growing fleet management company, providing flexible funding and service options for organizations that leverage vehicles to run their operations. Merchants Fleet offers comprehensive & customizable fleet solutions, serving as a single source for all vehicle needs. Our programs range from long-term leases to monthly rentals, including unique options such as rent-to-lease and own-to-lease. With over 130,000 managed vehicles nationwide, our expert teams have experience working with nearly every industry, from corporate fleets to last mile delivery to franchise systems. We offer the most high-touch service and innovative experience across the industry, with specialized teams and a FleetTech model that merges fleet with technology to ensure our clients get the best performance out of their fleets.  Merchants Fleet is headquartered in Hooksett, New Hampshire, and its Innovation Center is located in the Chicago, Illinois area. For more information, please visit 


  • Fleet Leasing
  • Fleet Management
  • Vehicle Leasing