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Diana Holland

Vice President, Strategic PursuitsMerchants Fleet

New Hampshire

Member Since August 2022


Project Management


Diana serves as Vice President of Strategic Pursuits at Merchants Fleet. She joined Merchants in February 1998. Diana is responsible for the pursuit strategy and successful implementation of strategic accounts. During her time at Merchants she has launched the sales operations function, developed many product lines, and executed strategic initiatives that drive enterprise value. Today she leads cross-functional teams towards operational excellence, elevates organizational talent, and contributes to the industry by serving on the Automotive Fleet Leasing Association’s Women In Fleet, Conference, and Virtual Learning task forces. Diana received her bachelor’s degree in marketing from Southern New Hampshire University and a certificate in strategic management from Harvard University Extension School. She is also currently finishing her Master of Liberal Arts in the field of Management at Harvard University Extension School. She lives in Goffstown, New Hampshire. Her LinkedIn job description: “Lead collaboration and innovation efforts with some of the nations’ largest fleets to solve a myriad of transportation challenges. Execute efforts and develop programs that concentrate in delivery, logistics and other applications that have variable needs. Oversee pursuit strategy and successful implementations of strategic accounts. Service on the leadership team, drive enterprise value for the organization and support vision of fleet electrification.”

Published content

Women Can Thrive in Sales (Including You) and Here’s How


Both men and women can be incredible sales professionals, and there’s room in the industry for any good sport willing to take it seriously.

How to Harness the Power of Home-Grown Talent


Developing people in-house is a long-term investment, but it can create a stable and secure workforce that yields significant financial and cultural benefits.

B2B Sales: How to Blend Virtual and In-Person Strategies Successfully


We won’t return to pre-pandemic standards of sales engagement, but we also won’t be working exclusively in a virtual world.

Three Strategies To Accelerate Your Enterprise Sales


Businesses can use three basic steps to speed up the enterprise sales process to improve profitability, velocity and win rates.

4 Ways Some of the World’s Largest Fleets Are Beating Supply Chain Disruptions


The pandemic has resulted in disruption on a global scale, with multiple problems all happening at once.

From Concept to Reality: How To Turn Ideas Into a Successful Action Plan


Whether it’s an idea to achieve carbon neutrality by 2040 or to diversify the entire supply chain, every company's vision is achieved by bridging the gap between concept and reality.

Company details

Merchants Fleet

Company bio

A privately held company built on stability, strength and integrity. For more than 50 years, we have been providing highly customized fleet management and fleet leasing solutions to large businesses, mid-sized companies, governments, educational institutions, and more. Our company acts as your FleetTech partner, connecting you with the client service, technology platforms, and products your fleet needs in a way that delivers the highest value possible. We’re proud to develop, deliver, and manage best-in-class fleet solutions, all while using a collaborative approach so our clients get exactly what they need, when they need it.



Area of focus

Fleet Management
Electric Vehicle

Company size

501 - 1,000