Member Since 2020
Womack Consulting Group
Charlotte, North Carolina Area
LaKesha is the Owner and Lead Consultant with Womack Consulting Group. The firm provides Brand Management, Leadership Training, Strategic Planning, and Political Consulting to clients worldwide through seminars and one-on-one consultations with professionals, not for profit organizations, churches, colleges/universities, and businesses. She has served as a business development presenter for numerous Chambers of Commerce and professional groups and an Executive Coach for the Black Enterprise Entrepreneur Conference and the Black Enterprise Women of Power Summit. In addition to working with small business owners to start and grow their business, LaKesha specializes in working with newly formed teams, fractured teams, and boards of directors to teach leadership and professional development strategies to enhance communication, increase emotional intelligence, and improve organizational effectiveness. LaKesha has a bachelor’s degree from Vanderbilt University and is a graduate of the Campaign School at Yale University. As a Forbes’ Coaches Council member, LaKesha contributed more than forty business tips to the Forbes.com Expert Panel forum. LaKesha is the published author of 16 books and has been featured in numerous publications and interviews providing financial literacy tips, business advice, and community engagement strategies. She hosts quarterly retreats for busy professionals to reset and refocus on their personal, professional, and leadership goals. LaKesha is also the founder of #RethinkingChurch Strategies, LLC, a social impact organization working with churches to increase engagement among their congregations and communities.
As e-commerce continues to boom, it's important for online retailers to have the right marketing strategy in place.
Investing more time into nonbusiness critical endeavors can positively impact an entrepreneur's skills and business.
Firing on all cylinders can quickly lead to burnout if we spend most of our time on tasks that are not important or productive.
The work culture of a business has a direct impact on the ability of the organization to last long term. Besides the benefits on the business side, a positive work environment enhances the relationship between leaders and current and prospective employees, leading to increased retention and employee loyalty.
Expenses that are not kept in check can impact a business’s operations and the procedures in place that keep things running smoothly. Business growth can do wonders for increasing the reach of an organization, but leaders must be careful not to do too much too fast. One wrong decision can easily strain a limited budget.
In the face of a setback, such as layoffs or a deal falling through, a leader’s next actions make all the difference for employees. Leaning on the support of employees and, in turn, supporting employees is critical for building and maintaining leadership credibility and the trust of your team when things go south.
Diversity, equity and inclusion are not one-and-done initiatives—they require long-term, ongoing efforts to be successful.
Search engine optimization is critical for any business that wants to be found online—and it doesn't have to be expensive to address it.
Being a great leader requires more than delegating tasks to employees and meeting business goals. Each individual employee within an organization has different needs, and the role leadership plays in meeting those needs and empowering employees to contribute their expertise can have a direct impact on a business’s bottom line.
Business leaders carry the weight of their organizations on their shoulders. In addition to ensuring ideas come to fruition and customers are satisfied, executives also have the added pressure of ensuring employee needs are being met. These priorities can place a considerable strain on a leader even in times when a business is fairing well.
The business world moves fast, and companies that aren’t able to keep up run the risk of falling behind. Building a sustainably successful company requires that leaders understand just how much the business can and will change over time.
Actively connecting with disengaged customers could make all the difference in encouraging repeat business.
When your business is on a limited budget, it's critical to optimize your tech investments. Here's how to do it.
Employee burnout in times of crisis can be detrimental to a business, and leaders must find a way to motivate their teams to keep going.
Before you make a public statement, be sure to think about the potential consequences to your business -- both positive and negative.
Breaking down a goal into manageable steps can help reduce pressure and increase productivity.
Resilience is a key characteristic of every successful and sustainable business. The ability to stand tall through economic downfalls and other obstacles that might impact your business is crucial.
Business leaders have a lot to take care of, but self-care is of paramount importance if they want to keep performing at their best.
Your industry is constantly changing. Learn how to change your brand along with it.
As tempting it can be to replicate the in-person event schedule in a virtual environment, this strategy can leave organizers and attendees feeling frustrated. Here's what to do instead.
LaKesha Womack founded Womack Consulting Group in 2005. After speaking with a friend who was interning for a top-five consulting firm, she realized that many small business owners lacked access to consultants with the capacity to assist them with operating more efficiently. Using the skills that she attained while working as a Financial Adviser, Retail Store Manager, and Restaurant Trainer, LaKesha recognized that the products/services that each business offers differs, but all businesses require sound human resource policies, strong accounting practices, and documented policies and procedures to be successful. In the past fifteen years, Womack Consulting Group has worked with clients across the globe in various industries, including technology, publishing, retail, transportation, politics, and media. The firm listens to each client's needs to understand their objectives and creates a customized strategic plan to achieve their goals. Through regular strategy sessions, clients are held accountable for doing the work on their business while relying on the expertise of Womack Consulting Group to guide their decision-making.