Member Since 2020
Womack Consulting Group
Charlotte, North Carolina Area
LaKesha is the Owner and Lead Consultant with Womack Consulting Group. The firm provides Brand Management, Leadership Training, Strategic Planning, and Political Consulting to clients worldwide through seminars and one-on-one consultations with professionals, not for profit organizations, churches, colleges/universities, and businesses. She has served as a business development presenter for numerous Chambers of Commerce and professional groups and an Executive Coach for the Black Enterprise Entrepreneur Conference and the Black Enterprise Women of Power Summit. In addition to working with small business owners to start and grow their business, LaKesha specializes in working with newly formed teams, fractured teams, and boards of directors to teach leadership and professional development strategies to enhance communication, increase emotional intelligence, and improve organizational effectiveness. LaKesha has a bachelor’s degree from Vanderbilt University and is a graduate of the Campaign School at Yale University. As a Forbes’ Coaches Council member, LaKesha contributed more than forty business tips to the Forbes.com Expert Panel forum. LaKesha is the published author of 16 books and has been featured in numerous publications and interviews providing financial literacy tips, business advice, and community engagement strategies. She hosts quarterly retreats for busy professionals to reset and refocus on their personal, professional, and leadership goals. LaKesha is also the founder of #RethinkingChurch Strategies, LLC, a social impact organization working with churches to increase engagement among their congregations and communities.
Creating a culture that actively encourages employees to generate and share ideas is a great way to keep your company competitive in the market.
Industry credibility and brand recognition are critical if you hope to optimize your business for its target market.
Taking the time to mitigate stress can lead to a more productive work environment.
While some may not see the appeal of continuously fixing what isn't broke, intentionally adapting in business can lead to new opportunities.
Taking even a short break during the workday to focus on centering and caring for oneself is critical when running a business.
When you're feeling stressed, taking a step back to reassess the situation can provide clarity for your next step forward.
Actively seeking to connect with your target customer base can create real opportunities for authentic engagement.
Management transitions can be tricky, so it's important to have a plan in place when a senior staff member makes their exit.
Knowing how to manage and track department goals can help leaders ensure objectives for the wider company are also being met.
Entrepreneurial lessons are learned every single day, but some have a greater effect on the future of your business than others.
As e-commerce continues to boom, it's important for online retailers to have the right marketing strategy in place.
Investing more time into nonbusiness critical endeavors can positively impact an entrepreneur's skills and business.
Firing on all cylinders can quickly lead to burnout if we spend most of our time on tasks that are not important or productive.
A business's culture directly influences relationships within the workplace.
When a business is growing, leaders must be careful not to do too much too fast to keep the budget in check.
In order to maintain credibility in the face of obstacles, leaders must learn to embrace honesty and vulnerability.
Diversity, equity and inclusion are not one-and-done initiatives—they require long-term, ongoing efforts to be successful.
Search engine optimization is critical for any business that wants to be found online—and it doesn't have to be expensive to address it.
Actively meeting the needs of employees can inspire respect for leaders while also having a direct impact on the business's bottom line.
Relying more on the help of others can reduce the strain entrepreneurship places on leaders.
Leaders that are unable to keep up in a changing business world are at risk of falling behind.
Actively connecting with disengaged customers could make all the difference in encouraging repeat business.
When your business is on a limited budget, it's critical to optimize your tech investments. Here's how to do it.
Employee burnout in times of crisis can be detrimental to a business, and leaders must find a way to motivate their teams to keep going.
Before you make a public statement, be sure to think about the potential consequences to your business -- both positive and negative.
Breaking down a goal into manageable steps can help reduce pressure and increase productivity.
Resilience is a key characteristic of every successful and sustainable business. The ability to stand tall through economic downfalls and other obstacles that might impact your business is crucial.
Business leaders have a lot to take care of, but self-care is of paramount importance if they want to keep performing at their best.
Your industry is constantly changing. Learn how to change your brand along with it.
As tempting it can be to replicate the in-person event schedule in a virtual environment, this strategy can leave organizers and attendees feeling frustrated. Here's what to do instead.
LaKesha Womack founded Womack Consulting Group in 2005. After speaking with a friend who was interning for a top-five consulting firm, she realized that many small business owners lacked access to consultants with the capacity to assist them with operating more efficiently. Using the skills that she attained while working as a Financial Adviser, Retail Store Manager, and Restaurant Trainer, LaKesha recognized that the products/services that each business offers differs, but all businesses require sound human resource policies, strong accounting practices, and documented policies and procedures to be successful. In the past fifteen years, Womack Consulting Group has worked with clients across the globe in various industries, including technology, publishing, retail, transportation, politics, and media. The firm listens to each client's needs to understand their objectives and creates a customized strategic plan to achieve their goals. Through regular strategy sessions, clients are held accountable for doing the work on their business while relying on the expertise of Womack Consulting Group to guide their decision-making.