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Larry Shaffer

Senior Vice President of Marketing and Business DevelopmentInsperity

Houston, Texas Area

Member Since December 2022


Human Resources


Larry Shaffer is the Senior Vice President of Marketing and Business Development at Insperity, a leading HR and Human Capital services company with more than 80 offices throughout the U.S. and an annual revenue of over $5.0 billion. In his role, Larry is responsible for leading the company’s marketing and business development teams, including sales innovation, brand strategy, digital and social media marketing, and internal and external events. This work spans the oversight of a team of over 130 employees with an annual budget of $70+ million. As a leader in the HR services industry, Insperity supports over 10,000 businesses that represent over 300,000 employees. Since 1986, Insperity’s mission has been to help businesses succeed so communities prosper. We do this by delivering HR services that make a difference in the lives of employees, businesses, and communities they represent. Larry is a natural extension of the Insperity brand as he helps employees and leaders, both inside and outside of Insperity, ‘Activate Their X-Factor’ so they can maximize their professional achievement while also staying grounded upon their values. Larry has a bachelor’s degree and two master’s degrees from Pacific Christian College, Luther Rice University, and Regis University, respectively. His degree from Regis University is a Master of Business Administration with honors in accounting and finance. Larry has a history of volunteer efforts, including Prison Entrepreneurship Program, Star of Hope, a Houston-based non-profit supporting the city’s homeless population, and the Cynthia Woods Pavilion and Performing Arts. Larry has traveled to Africa five times, including South Africa, Swaziland, and Malawi. His work there provided leadership training to Christian leaders and ministers.

Published content

Want Success? These 3 Rules Make Sure You’re Prepared


When people think about success, they often think the game has certain rules, like if they get good reviews and people like them, they’ll move forward.

How To Turn Failure Into Stepping Stones to Success


When you acknowledge the setback, analyze it intentionally, and widen your view, it’s easier to reach your goals.

How To Transform Ordinary Abilities Into High-performance Talents


Ordinary people become high performers every day and their success proves that we have enormous power to manifest the future we want.

Company details


Company bio

Since 1986, Insperity’s mission has been to help businesses succeed so communities prosper. Offering the most comprehensive suite of scalable HR solutions available in the marketplace, Insperity is defined by an unrivaled breadth and depth of services and level of care. Through an optimal blend of premium HR service and technology, Insperity delivers the administrative relief, reduced liabilities and better benefit solutions that businesses need for sustained growth. With 2020 revenues of $4.3 billion and more than 80 offices throughout the U.S., Insperity is currently making a difference in thousands of businesses and communities nationwide.



Area of focus

Human Resources

Company size

1,001 - 5,000