Member Since 2020
Red Slice, LLC
San Francisco Bay Area
Maria Ross believes cash flow, creativity and compassion are not mutually exclusive. As founder of brand consultancy Red Slice, she advises entrepreneurs and fast-growth businesses on building irresistible brand stories and messaging to better connect with customers. Maria has authored multiple books, including her most recent book, The Empathy Edge and she is host of The Empathy Edge podcast. Maria understands the power of empathy on the brand and personal levels: In 2008, shortly after launching her business, she suffered a ruptured brain aneurysm that almost killed her and inspired her memoir, Rebooting My Brain. Maria has appeared in many media outlets, including MSNBC, NPR, and Forbes.com, spoken to audiences ranging from The New York Times to Salesforce to BlogHer and has written for numerous media outlets, including Entrepreneur.com and Huffington Post. She lives with her husband, young son, and frisky mutt in the San Francisco Bay Area and loves red wine, working out (those two go hand in hand), British crime dramas and trivia shows.
If you truly want to scale across a distributed workforce, various locations, and expanding product/service lines, all your people need to understand what journey they are on.
Actively connecting with disengaged customers could make all the difference in encouraging repeat business.
Strong leaders project confidence, so it's important to have strategies for building it within yourself.
To be believable, effective branding must start from the inside out. Here's how to cultivate an empathetic brand.
RED SLICE is… …a digital elixir of stories, advice & strategies to ignite your brand & delight your mind. …a marketing & branding consultancy, where unforgettable stories become irresistible brands. …a provocative sandbox for entrepreneurs who crave real business-building juice, with an inspiration chaser. I'm Maria Ross and I advise solopreneurs, startups, and small to mid-sized growth businesses on strategies to tell the right story to the right people at the right time. For business, I offer branding, messaging, positioning and design services, and workshops that help you attract rabid fans, stand out from the crowd, and grow your business. For life, I offer inspiration, tough-love, and insight to get you rockstars, change-makers, and passion players where you need to go.