Member Since 2020
Red Slice, LLC
San Francisco Bay Area
Maria Ross is a speaker, facilitator, author, and empathy advocate who believes cash flow, creativity, and compassion are not mutually exclusive. She’s spent decades helping forward-thinking leaders and teams connect and engage through empathy to accelerate growth and impact. Maria has authored multiple books, including her most recent title, The Empathy Edge: Harnessing the Value of Compassion as an Engine for Success and also hosts The Empathy Edge podcast. Maria understands the power of empathy on the brand and personal levels: In 2008, shortly after launching her business, she suffered a ruptured brain aneurysm that almost killed her and inspired her memoir, Rebooting My Brain. In it, she explores the critical importance of empathy in healing and overcoming adversity. Maria has appeared in many prominent media outlets, including MSNBC, NPR, Wisdom from the Top with Guy Raz (NPR), Forbes.com, ABC News, Entrepreneur and Thrive Global. She has spoken to audiences ranging from TEDx to The New York Times to Salesforce to The 3% Conference and delivered keynotes and workshops for companies such as Box, Digital Ocean, CHRISTUS Health, and New York Life. Her thought leadership writing has appeared in multiple publications including Entrepreneur.com, Newsweek, and Huffington Post. Maria lives in the San Francisco Bay Area with her husband, young son, and rescue mutt and serves clients worldwide and loves red wine, working out (those two go hand in hand), British crime dramas and trivia shows.
If you don't want high attrition or the best recruits turning you down to work for your competitor, you need to go beyond optics or a one-time hit and create a sustainable empathetic culture.
Taking the time to carefully vet business partners decreases the chances of something going wrong down the line.
Actively meeting the needs of employees can inspire respect for leaders while also having a direct impact on the business's bottom line.
If you truly want to scale across a distributed workforce, various locations, and expanding product/service lines, all your people need to understand what journey they are on.
Actively connecting with disengaged customers could make all the difference in encouraging repeat business.
Strong leaders project confidence, so it's important to have strategies for building it within yourself.
To be believable, effective branding must start from the inside out. Here's how to cultivate an empathetic brand.
RED SLICE is… …a digital elixir of stories, advice & strategies to ignite your brand & delight your mind. …a marketing & branding consultancy, where unforgettable stories become irresistible brands. …a provocative sandbox for entrepreneurs who crave real business-building juice, with an inspiration chaser. I'm Maria Ross and I advise solopreneurs, startups, and small to mid-sized growth businesses on strategies to tell the right story to the right people at the right time. For business, I offer branding, messaging, positioning and design services, and workshops that help you attract rabid fans, stand out from the crowd, and grow your business. For life, I offer inspiration, tough-love, and insight to get you rockstars, change-makers, and passion players where you need to go.
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