Matt Domo

article

Three aspects should be a core basis for your digital innovation system.

expert panel

In order to keep up with the amount of fresh online content needed today, businesses need a defined content creation process. From blog posts and photos to TikToks and Reels, businesses today have a lot of options available when it comes to engaging with clients and consumers online. However, with so many platforms to create content for on an ongoing basis, content creation can eventually start to feel like a never-ending process that no longer sparks joy like it used to. For leaders not directly involved in this aspect of the business, this problem may not be taken as seriously because they don’t see the value content provides, but current and prospective customers will be able to tell when a business is only interested in getting something out. That’s why it’s essential to implement a creative process that keeps content fresh and valuable for consumers. To help, the members of Newsweek Expert Forum offer recommendations to help business leaders navigate the seemingly endless grind of creating content.

expert panel

Establishing connections in larger markets can open up entrepreneurs to a wide variety of new business opportunities. When an entrepreneur is just starting out, connecting with the local community helps set their new business up for success. Establishing a loyal client base and developing connections are central to building a local presence in a small market, but growth may be limited if other markets aren’t considered as well. In fact, expanding to customers and investors in larger city markets can open up a breadth of new opportunities that will take a business to new heights.  However, it’s not easy to determine the most effective way to break into a large market. To help, a panel of experts from Newsweek Expert Forum share tips on how entrepreneurs can better reach clients and investors in larger market spaces.

expert panel

When creating a more adaptable workplace, input from staff members will help ensure initiatives are inclusive of employees' needs. The last few years have shown that the traditional workplace has the potential to be a much more variable space than previously thought. As employers continue to navigate the return to the office and the hiring of new employees, it’s critical to consider the changes that have taken place and how those changes will impact what the workplace looks like, including where and how employees will work from now on. Regardless of the workplace ultimately set up, a leader must aim for an environment that is adaptable to the needs of the employees working within it. Below, 13 Newsweek Expert Forum members share less commonly known ways to give flexibility to employees.

expert panel

Investing in tech solutions to optimize business operations isn't an endeavor that has to break the bank. Building a business is an endeavor that takes time, effort and money. While hiring and maintaining a team of employees helps ensure that the organization is able to meet the needs of customers, leaders have to also ensure that the business is operating as effectively as possible—and technology is the perfect tool for the task. However, determining what technology will work best for the business’s needs is difficult when it can be an ongoing and costly investment. Below, 16 members of Newsweek Expert Forum offer advice on how entrepreneurs can leverage technological solutions in their businesses without breaking the bank.

expert panel

Taking the time to understand client needs can guide efforts to reconnect and maintain connections with customers. After a customer has paid for and received a product or service, it's natural for them to disengage if a business isn't working to actively hold their attention. The natural instinct for some entrepreneurs may be to leverage every communication channel available to pull the customer back in, but these efforts may have the opposite effect of pushing the customer further or completely away. That’s why it’s important to stop and take a moment to think about the situation from the customer’s perspective. Developing a better understanding of customer needs can aid in determining the best path forward for reconnecting or maintaining a connection. To help, a panel of experts from Newsweek Expert Forum each share one effective strategy for reengaging inactive customers.

expert panel

When choosing a technology solution for your SME, it's important to understand the business value you'll be getting for your money. Technology can certainly be an investment, especially for small- and mid-sized enterprises (SMEs). Many programs cost a lot of money upfront and may not end up serving the needs your business has. That's why it's so important to carefully choose which technologies your business invests in. This often entails doing some market research and understanding exactly how a tech tool might be able to solve your business needs. Below, 15 Newsweek Expert Forum members shared their insights to help SMEs optimize their technological investments. 

article

Due to the effort and time involved, a key challenge is adapting to new technologies and changes in societal sentiment. Let’s look at what is top of mind in digital transformation right now.

expert panel

Taking the time to mitigate stress can lead to a more productive work environment. Between tight deadlines, a heavy workload and multiple priorities that have to be juggled, stress tends to become part of the everyday work routine. Unmanaged stress, regardless of the cause, can eventually take a heavy toll. While some stress is natural, taking steps to mitigate it and its negative impact can prevent it from completely tanking your quality of life. Below, the members of Newsweek Expert Forum share strategies for handling feelings of stress at work.

expert panel

Focusing on developing the skills of employees can also benefit employers. Organizational leaders have the unique position of driving business goals, but employees are the true lifeblood of an organization. A successful business meets those business goals by providing needed products and services to customers, but if employees aren’t motivated to do their best, the chances of true success are slim to none. Managers that place an emphasis on catering to their employees’ needs and developing the skills of their workforce are more than likely to create an environment that produces and retains top-notch employees. To help leaders bring out the best from the employees working with and below them, a panel of Newsweek Expert Forum each share tips on how to build a supportive work environment.

article

A hybrid multi-cloud can accelerate digital transformation.

expert panel

Positive, collaborative relationships between colleagues can greatly enhance your company culture. Here's how to encourage this type of dynamic. For most people, work takes up the majority of their waking hours. Whether you're working a 9-to-5 or running your own business, your professional life can sometimes blend in with your personal one, especially when it comes to friendships in the workplace. While it's normal and natural for colleagues to form strong bonds, it's important for leaders to encourage their staff members to forge appropriate and productive connections. Otherwise, they may let close personal relationships with their coworkers cloud their judgment or cause them to play favorites when it comes to working with the rest of the team. Below, 11 members of Newsweek Expert Forum offered their best tips for leaders who want to encourage meaningful but appropriate relationships among their employees.

article

Business and technology leaders have important considerations to address to be successful before starting or rapidly expanding a multi-cloud strategy.

expert panel

Knowing how to manage and track department goals can help leaders ensure objectives for the wider company are also being met.  A new year offers businesses the opportunity to set both company-wide and department-specific goals. As each department works toward achieving set objectives, tracking progress can help ensure short- and long-term goals are on the right track and moving in the right direction for the entire organization.  Though knowing how to manage and track the goals of each department alone is difficult, the challenge also lies in how leaders can do those tasks efficiently while also balancing the achievement of goals set for the wider company. To help, 10 Newsweek Expert Forum members share recommendations on effective methods companies can adopt to better track department-specific goals in the New Year.

expert panel

Entrepreneurial lessons are learned every single day, but some have a greater effect on the future of your business than others. Every new opportunity, challenge and experience in the business world is a potential lesson for an entrepreneur. Some circumstances can teach useful tidbits that a business owner can pull out of their proverbial back pocket when needed. Others have a much more tangible effect and change the course of a founder's entrepreneurial future. A panel of Newsweek Expert Forum members reflected on their own entrepreneurial journeys and the biggest lessons they've learned along the way. Below, 13 of them shared a lesson that has made a huge impact on their business in the long run and how they've applied it to their strategy for success.

expert panel

Taking the time to carefully vet business partners decreases the chances of something going wrong down the line.  A partnership with another person or company can increase your chances of successfully bringing your ideas alive. After all, a partner will be able to offer additional information and resources, and the combined effort means more work will get accomplished.  However, one must carefully vet every collaboration before signing on the dotted line. Though a business partnership may look good on paper, asking key questions beforehand can help ensure your prospective partner actually ticks all of the right boxes. Below, a panel of Newsweek Expert Forum members each share one question to ask a potential business partner before officially joining forces.

expert panel

Prioritizing the development of leadership skills helps build organizations that can last long term. Business leaders today can no longer rely solely on the skills that have always brought organizational success. Instead, as the world continues to change significantly, the focus for leaders must be on strengthening existing skills and continually developing new skills to be able to build connected teams and long-lasting organizations.  To help deepen understanding of what skills will be needed in the future, the members of Newsweek Expert Forum each share one skill that business leaders should actively work on to level up their leading abilities.

expert panel

Regardless of industry, affordable AI solutions can be found for businesses of all sizes. Artificial intelligence can empower a business to streamline and optimize workflows, but adoption can come with challenges outside of the adjustments to various internal processes. In addition to the time and effort it takes to implement efficient AI solutions, the financial commitment is also an obstacle for small businesses determining whether AI is a feasible option. If one knows where to start, AI can be an affordable endeavor for businesses of all sizes. To help, the members of Newsweek Expert Forum share how small businesses can approach adopting artificial intelligence without investing too much time and money into big data or programmers.

article

Let's explore the advances that will have a broad impact in 2022.

expert panel

Marketing campaigns that capture and hold the attention of prospective clients increase the visibility of the organizations's brand. One of the primary goals of marketing is to capture and hold the attention of the public. Campaigns that do this successfully not only raise the visibility of a company’s brand, but also place the organization in a position of authority. Success, however, does come with a new set of challenges, namely the fact that people are always looking for something new and fresh.  Rather than agonizing over this issue, marketers should focus on one thing: their audiences. Thinking about what promotions will work best with their target audience when developing unique marketing campaigns is often the best way to approach this problem. To help, nine members of Newsweek Expert Forum discuss out-of-the-box promotions that have had a positive effect on their businesses.

expert panel

Investing more time into nonbusiness critical endeavors can positively impact an entrepreneur's skills and business. Pursuing professional development has always been a valuable practice for continuously growing and developing business skills. Despite the benefits, however, some entrepreneurs are still reluctant to take steps toward investing in their own development. For them, any time and effort not spent on business-critical tasks may be seen as unimportant when compared to work that directly impacts and drives business.  However, entrepreneurs need to rethink their current beliefs about professional development if they are truly interested in growing their businesses and enhancing their own skills for future success. To help, 15 members of Newsweek Expert Forum shared recommendations on how entrepreneurs can take action and start investing in their own professional development.