Member Since 2021
Melissa Puls
Ivanti
Massachusetts
As the head of global marketing for Ivanti, Melissa Puls was the driving force behind the IT company’s early 2022 rebrand, which crystallized its devotion to “Making the Everywhere Workplace Possible.” Puls and her team have generated hundreds of millions of dollars in deals, driving a B2H (business to human) approach that elevates both employees’ and customers’ needs to boost revenue and grow sales pipelines exponentially. Puls leverages more than 20 years of experience in go to market strategies in the technology industry and a proven track record developing successful marketing programs that deliver bottom-line results. Prior to joining Ivanti, Puls held CMO and marketing leadership positions with Progress, Iron Mountain, Infor and Avid. A proud second-generation CMO, Puls credits the influence of her mother — a Sr. Marketing Executive at Kronos (now SKG) — for her interest in and passion for marketing; indeed, Puls began her own career stuffing envelopes for Inside Sales at Kronos right out of college. A passionate advocate both for women in leadership roles and for remote work, Puls frequently writes for the Newsweek Expert Forum about global trends such as the Great Resignation, hybrid work and employee needs. Puls lives with her family on Cape Cod, MA.
SKILLS
- Enterprise Software
- Product Marketing
- Lead Generation
RECENT CONTENT
January 12th, 2023
How a Disconnect in Leadership Is Threatening Businesses in 2023
Generating internal and external alignment on any topic starts with leadership buy-in.
October 26th, 2022
Why Good Leaders Encourage Their Team To Fail
It’s an archaic notion that failure is unacceptable.
September 8th, 2022
To Retain More Employees, Think of Work as a Destination
Retaining employees at this unique moment in time requires much more than just adding perks or offering some flexibility. According to Newsweek Expert Forum member Melissa Puls, leaders must start by reframing the way they think about work as a whole.
August 19th, 2022
14 Tips for Surviving the Grind of Creating Content
In order to keep up with the amount of fresh online content needed today, businesses need a defined content creation process.
August 5th, 2022
Business to Human: The Power of a People-First Approach to Marketing
Insight on marketing products and solutions that put people first.
June 1st, 2022
13 Ways to Give More Flexibility to Employees
When creating a more adaptable workplace, input from staff members will help ensure initiatives are inclusive of employees' needs.
May 24th, 2022
16 Smart Tips to Affordably Leverage Technology in Your Business
Investing in tech solutions to optimize business operations isn't an endeavor that has to break the bank.
May 16th, 2022
13 Best Practices for Becoming a More Resilient Leader
While business challenges can be overwhelming, making changes to current proccesses helps build leadership resiliency.
May 12th, 2022
13 Leaders Share Their Top Growth Hacks for Businesses
There's no "silver bullet" solution to achieve rapid growth, but there are a few tips and tricks that can help you hit your goals faster.
May 9th, 2022
11 Strategies for Achieving Repeatable Business Success
Attaining continuous success in business is all about having the right people and processes in place.
April 25th, 2022
The ‘Great Resignation’ Was Inevitable With the Old Way of Work
It’s essential to embrace new ways of working in order to attract and retain top talent.
December 3rd, 2021
How Women Are Leading in the Everywhere Workplace
This new Everywhere Workplace may enable some women to do more with the less time they have.
COMPANY INFO
Ivanti
Ivanti is an enterprise-level IT and Security solution provider offering industry-leading unified endpoint management, zero-trust security, and service management solutions that allow employees to work productively from any device, application, or location without compromising data privacy and security or user experience. Ivanti is driven by a core mission: making the Everywhere Workplace possible. Recognizing that remote and hybrid workstyles are now a mainstay of the global world of work, Ivanti helps companies improve employee productivity and user experience. The company’s proprietary solution, Ivanti Neurons, helps resolve IT roadblocks before they become a problem, using machine learning and AI to deliver outstanding capability with minimal “fixing” necessitated. Founded in 1985 in South Jordan, UT, Ivanti now boasts 36 offices in 23 nations, with significant offices in London, Frankfurt, Paris, Sydney, Shanghai, Singapore, and other major cities around the world, as well as 3100 employees, 45,000 customers, and 8000 partners. Ivanti was named a Leader in the 2021 Gartner Magic Quadrant for IT Service Management Tools, a 2022 Golden Bridge Award Winner, and was recently recognized as a Top 50 IT Management Product by G2 Users.
AREA OF FOCUS
- IT Asset Management
- Patch Management
- IT Service Desk
INDUSTRY
Technology