Member Since April 2021
As the head of global marketing for Ivanti, Melissa Puls was the driving force behind the IT company’s early 2022 rebrand, which crystallized its devotion to “Making the Everywhere Workplace Possible.” Puls and her team have generated hundreds of millions of dollars in deals, driving a B2H (business to human) approach that elevates both employees’ and customers’ needs to boost revenue and grow sales pipelines exponentially. Puls leverages more than 20 years of experience in go to market strategies in the technology industry and a proven track record developing successful marketing programs that deliver bottom-line results. Prior to joining Ivanti, Puls held CMO and marketing leadership positions with Progress, Iron Mountain, Infor and Avid. A proud second-generation CMO, Puls credits the influence of her mother — a Sr. Marketing Executive at Kronos (now SKG) — for her interest in and passion for marketing; indeed, Puls began her own career stuffing envelopes for Inside Sales at Kronos right out of college. A passionate advocate both for women in leadership roles and for remote work, Puls frequently writes for the Newsweek Expert Forum about global trends such as the Great Resignation, hybrid work and employee needs. Puls lives with her family on Cape Cod, MA.
Give your employees the flexibility they need to thrive with these unique offerings and strategies. Numerous studies have found that employees not only value flexibility in the workplace, but they also thrive when they actually receive it. While hybrid and remote work arrangements have become increasingly commonplace, organizations continue to explore unique and uncommon ways to provide even more flexibility. Companies that do this are more likely to attract and retain a workforce that's both productive and highly satisfied. To help businesses support their teams, 20 members of Newsweek Expert Forum share out-of-the-box offerings and strategies to give employees the flexibility they crave.
Leaning on the perspectives and expertise of the entire team can help ensure decisions are made with care. Leaders are often faced with critical decisions that can significantly impact a company's success. However, the process of decision making can often be clouded by preconceived notions and assumptions. To make the best possible choices, leaders must step back and evaluate their own biases—but they may not always be sure how to do so. Below, 18 members of Newsweek Expert Forum share top strategies to help leaders set aside their assumptions and approach critical business decisions with an objective eye.
While business can sometimes seem like an extrovert’s playground, introverted leaders can network effectively with other professionals to build lasting relationships. As a leader, being able to make solid connections with professionals in and outside of one’s industry is key to running a successful business. Though introverted leaders may dread networking, the long-term benefits of cultivating both personal and professional business relationships can significantly boost a business and give a leader access to new opportunities. From scouting potential contacts online to joining community organizations with a focus on their hobbies, there are numerous ways for reserved leaders to put themselves out there without it being too much of an obstacle. Below, 18 Newsweek Expert Forum members offer advice on how introverted leaders can overcome the challenge of networking while making it more natural and fun.
Making the effort to take full advantage of personal and professional growth opportunities can help leaders achieve significant goals. Many business leaders will attest that running and maintaining a successful business happens only with a continued investment of countless hours. While this time investment is crucial for ensuring that the business is performing well and on track with goals, it can limit the amount of time leaders have to spend on other pursuits, such as acquiring new knowledge and the development of a leader’s skills. Despite this, there are steps a leader can take to reprioritize and dedicate more time to investing in themselves and their own personal and professional growth. Below, 10 Newsweek Expert Forum members share specific ways a business leader can pursue further education and ongoing growth opportunities when they have limited spare time.
Being in constant communication with customers can help businesses ensure they are following the right trends. Customer trends are constantly changing in response to societal, environmental and technological advancements. To continually meet and even surpass customer expectations, it’s critical that businesses keep up with and adapt to these emerging customer trends. However, with so many trends appearing regularly, it’s difficult for business leaders to know which trends are short-lived and which ones have the potential to disrupt the industry for good. This distinction is key, as the wrong investment in a particular trend can mean wasting limited time, effort and resources. To help, 12 Newsweek Expert Forum members offer advice on how a business can stay on top of emerging customer trends and leverage them wisely.
If we don’t start working on engagement, we’re going to keep seeing headlines about quiet quitting, quiet firing, and labor force volatility.
Ivanti is an enterprise-level IT and Security solution provider offering industry-leading unified endpoint management, zero-trust security, and service management solutions that allow employees to work productively from any device, application, or location without compromising data privacy and security or user experience. Ivanti is driven by a core mission: making the Everywhere Workplace possible. Recognizing that remote and hybrid workstyles are now a mainstay of the global world of work, Ivanti helps companies improve employee productivity and user experience. The company’s proprietary solution, Ivanti Neurons, helps resolve IT roadblocks before they become a problem, using machine learning and AI to deliver outstanding capability with minimal “fixing” necessitated. Founded in 1985 in South Jordan, UT, Ivanti now boasts 36 offices in 23 nations, with significant offices in London, Frankfurt, Paris, Sydney, Shanghai, Singapore, and other major cities around the world, as well as 3100 employees, 45,000 customers, and 8000 partners. Ivanti was named a Leader in the 2021 Gartner Magic Quadrant for IT Service Management Tools, a 2022 Golden Bridge Award Winner, and was recently recognized as a Top 50 IT Management Product by G2 Users.