Member Since January 2022
About
After managing events, creative communications, celebrities and press relations for over a decade at the largest independently owned Public Relations firm in the United States, Martinez launched The Brand Agency in 2015. Her experience conceptualizing digital campaigns and brand strategies for corporate clients like Tiffany & Co., GUESS, Restoration Hardware, Nintendo and InStyle prepared her transition into CEO and founder. Following the launch of her full-service agency, Martinez quickly snagged in-demand clients, including Samsung, Amazon Prime Video, ELLE Magazine, K-Swiss, LVMH and L’Oreal’s NYX Cosmetics. She also works with non-profits, including the California Fire Foundation and Elizabeth Glaser’s Pediatric AIDS Foundation. Her career accomplishments include, ideating and executing GUESS’ first-ever fashion week; spearheading Nintendo’s foray into celebrity outreach; and taking PAPER magazine to Coachella for the first time via a globally acclaimed activation with Kylie Jenner. She also oversaw PR for Covergirl’s first West Coast event, and orchestrated three separate New York Times best seller campaigns. Martinez is a first-generation immigrant who moved to Los Angeles at 18 years old. Her Mexican-American heritage ultimately led her to open The Brand Agency’s sister firm, Vicaria, which services multicultural brands and personalities. Following its success, Martinez further launched 1795 Communications, the world’s first female-led cannabis PR firm. Her firms and campaigns have won prestigious awards, including Best Branding and Communications Firm, CES Innovation Award, and Best PR Firm on the West Coast. Martinez has taken her knowledge of the ever-changing media landscape and parlayed it into a side editorial career. She frequently contributes her expert industry insight to publications like Entrepreneur, Forbes and AdWeek. She has also been featured in The Wrap, The Hollywood Reporter, and Los Angeles Business Journal. She is an entertainment contributor and commentator for NBC’s Peacock streaming platform. Career aside, Martinez is also a mentor through Big Brother Big Sister of L.A. and an advisor for Latinas in Tech. She also volunteers with COVIA, running a program for immigrant seniors, teaching them everyday skills like wellness and technology in Spanish.
Priscila Martinez
Published content
expert panel
Devising simple ways to make the customer journey more seamless can keep customers coming back long term. In today’s competitive business landscape, the devil is in the details. With so many businesses competing for customers in both online and brick-and-mortar spaces, setting a business apart boils down to the customer experience strategy. If done incorrectly, businesses risk inadvertently driving away current and potential customers and ruining their reputation for good. However, if done with care and regard for the needs of customers, businesses can rise above their competitors, even if they are offering similar products or services. To help leaders create a competitive advantage, 17 Newsweek Expert Forum members discuss how leaders can improve their company’s customer experience.
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Mar 31, 2023
If you’re a PR pro not using ChatGPT, you are wasting your precious time. These simple steps can help you harness its power and surge your productivity.
expert panel
Taking the less obvious path when it comes to marketing is a great way to make your business stand out from the crowd. Marketing strategies that persist do so because time and time again they’ve been proven to lead to good results. And when something is successful, it’s difficult to stop doing what everyone else is doing and step outside of your comfort zone to change things up. However, taking the road less traveled is a great way to make your business stand out from the crowd. To help leaders embrace thinking outside of the box, 10 Newsweek Expert Forum members share unconventional promotions that did wonders for their business.
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At worst, the offer of a free espresso or sandwich in return for someone's knowledge may come off as insulting. Here is what to do instead.
expert panel
Shifting your marketing efforts toward e-commerce requires a well-thought-out strategy. If you're thinking of starting an online retail company or adding an e-commerce component to your existing business, a solid marketing strategy can set you up for success. However, marketing strategies for an e-commerce business differ from that of a brick-and-mortar store. There are also additional factors to consider, such as SEO, content marketing, email marketing and social media. To help build an optimal e-commerce marketing strategy, eight members of Newsweek Expert Forum discussed what entrepreneurs should keep in mind as they adjust their strategy.
expert panel
Shifting noncritical social media tasks to virtual assistants allows employees to focus more on other business initiatives. With business growth comes the need to maximize social media efforts to increase efficiency and elevate the organization’s online standing. One way to do this is by hiring a virtual assistant to take on social media tasks, such as scheduling posts or communicating with stakeholders online, thereby freeing up time for employees to work on other business initiatives. Though virtual assistants are fast becoming a simple solution for offloading noncritical tasks, managers must be careful given the importance that’s placed on social media today. A skill mismatch or improper training can do more harm than good in the long term. Below, nine members of Newsweek Expert Forum share recommendations for managers to keep in mind as they use virtual assistants to grow their business’ social media presence.
Company details
The Brand Agency
Company bio
We are a full-service creative communications and public relations firm. Our mission is to communicate your value to the right audience using authenticity, transparency and integrity. Armed with information and intuition about fresh talent, technology and trends we can meet your objectives and surpass your goals. Backed by a savvy squad of innovators, creative thinkers and expert communicators, we are primed to take on any challenge and exceed client expectations. We sweat the details so you don’t have to.