Samantha McDermott

Member Since 2021

Samantha McDermott

Marketing and Strategic Advisor

SaJo Advisors


Sam has twenty years of experience developing and driving communications, strategy, marketing, public relations, and business development initiatives. She specializes in creating, leading and executing strategic programs to increase market visibility and generate revenue growth. She represents clients in the following industries: healthcare, technology, hospitality, aerospace, and professional services. She also serves as a strategic advisor to early-stage innovation companies. She is a member of the Advisory Board at the University of California Riverside Innovative Design Thinking Program, serves as a strategic advisor to the Palm Springs Bureau of Tourism, and is a board member of the Palm Springs Small Hotel Tourism Business Improvement District and Small Hotels of Palm Springs ("SHOPS").


  • Communications
  • Content Marketing
  • Business Strategy


July 6th, 2021

Eight Secrets To Good B2C Outreach

Great outreach is all about understanding the needs of prospective customers and providing them with something valuable.

June 22nd, 2021

10 Practical Ways to Create More Inclusive Workplaces

Actively leaning into feedback from employees can help leaders create workplaces that foster open communication.

June 14th, 2021

How to Avoid Fueling the Fires of Misinformation

It's easier than ever to share information—which means leaders must take extra care to ensure that information spread throughout their company is factual.

June 11th, 2021

15 Effective Ways to Strengthen and Enforce Core Company Values

A company's core values are the most important part of its culture and ethos. As a leader, it's your job to enforce and live those values every day.


SaJo Advisors

SaJo Advisors specializes in creating high-value opportunities for our clients to scale and improve the financial performance of their business. We create value by developing, shaping, and leading focused marketing, communications, and business development initiatives to increase market visibility and generate revenue growth. Our clients are market leaders in technology, innovation, hospitality, aerospace and defense, and healthcare. Our talented executives provide expertise on a project, contract, part-time, or interim basis.


  • Brand Marketing
  • Public Relations
  • Business Development