Member Since 2021
Scott Baradell
Idea Grove
Dallas/Fort Worth Area
Trust expert Scott is founder and CEO of Idea Grove, editor of the Trust Signals blog, and author of the upcoming book Trust Signals: Brand Building in a Post-Truth World. Idea Grove helps B2B tech and e-commerce companies secure trust at scale through its unique Grow With TRUST approach. The agency's clients range from venture-backed startups to Fortune 200 companies. Idea Grove celebrated its 15th anniversary in 2020, earning honors including the 2020 Pegasus Award for Small Agency of the Year, being named a Top 200 B2B service provider by Clutch, and ranking in the top 25 tech agencies in the U.S. by O'Dwyer's. Scott has an Accreditation in Public Relations (APR) from the Public Relations Society of America and speaks on PR and marketing topics at industry events nationwide.
SKILLS
- Public Relations
- Digital Marketing
- Brand Building
RECENT CONTENT
November 12th, 2021
Don't Miss These 8 Essential E-Commerce Marketing Steps
As e-commerce continues to boom, it's important for online retailers to have the right marketing strategy in place.
September 30th, 2021
10 Cost-Effective Ways to Boost Your Website's SEO
Search engine optimization is critical for any business that wants to be found online—and it doesn't have to be expensive to address it.
September 20th, 2021
Feeling Burned Out? 15 Ways for Executives to Get Back on Track
Business leaders carry the weight of their organizations on their shoulders. In addition to ensuring ideas come to fruition and customers are satisfied, executives also have the added pressure of ensuring employee needs are being met. These priorities can place a considerable strain on a leader even in times when a business is fairing well.
September 16th, 2021
The New Normal for Trade Show PR: Showing Up Is No Longer Enough
Done well, events continue to offer enormous opportunities for businesses to promote their brands in front of their target audiences.
August 30th, 2021
Fight Zoom Fatigue With These 15 Remote Meeting Strategies
If you're concerned about meeting fatigue among your remote workforce, try these strategies to ensure each virtual gathering has a clear purpose.
August 2nd, 2021
Why Brain-Dead Thought Leadership Is Worse Than No Thought Leadership at All
How do you elevate your company’s thought leadership from brain-dead to brainy?
May 7th, 2021
13 Ways to Re-Engage Inactive Customers
Actively connecting with disengaged customers could make all the difference in encouraging repeat business.
May 6th, 2021
Six Ways for SMBs to Optimize Technological Investments
When your business is on a limited budget, it's critical to optimize your tech investments. Here's how to do it.
April 26th, 2021
11 Effective Strategies for Boosting Leadership Confidence
Strong leaders project confidence, so it's important to have strategies for building it within yourself.
April 19th, 2021
Struggling With Employee Burnout? Nine Ways to Address It
Employee burnout in times of crisis can be detrimental to a business, and leaders must find a way to motivate their teams to keep going.
April 5th, 2021
Four Ways to Identify A Unique Business Path
You don't need to reinvent the wheel when starting a business, but you do need to develop your own unique and innovative spin.
March 31st, 2021
Seven Strategies For Improving Your Organization's Reputation
Reputation is everything in business. Make sure yours is solid with these strategies.
March 24th, 2021
11 Crucial Considerations to Keep in Mind Before Making a Statement on an Issue
Before you make a public statement, be sure to think about the potential consequences to your business -- both positive and negative.
March 22nd, 2021
10 Practical Ways to Build Company Resilience
Resilience is a key characteristic of every successful and sustainable business. The ability to stand tall through economic downfalls and other obstacles that might impact your business is crucial.
March 16th, 2021
Eight Effective Ways Leaders Can Sustain Mental Wellness Under Pressure
Business leaders have a lot to take care of, but self-care is of paramount importance if they want to keep performing at their best.
March 15th, 2021
13 Ways to Maintain Brand Relevance Amidst Changing Industry Trends
Your industry is constantly changing. Learn how to change your brand along with it.
February 26th, 2021
Nine Effective Ways to Keep Customers Coming Back for More
In the current market, keeping your customers around is more important than ever. Here's how to build a loyal audience.
February 19th, 2021
Want to Have More 'Breakthrough' Conversations in Your Business? 11 Key Strategies for Success
If you want your business and your team to keep growing and evolving, you need to have breakthrough conversations that get you to the next level.
February 16th, 2021
If Done Right, Forum Marketing Is Time Well Spent
It takes time and patience to do right, but forum marketing can result in relationships — and business opportunities — that make it well worth your while.
COMPANY INFO
Idea Grove
Since 2005, Idea Grove has distinguished itself as that rare agency that truly understands growth-oriented B2B technology companies and their buyers. Idea Grove’s unified PR and marketing service offering has been built from the ground up with the specific challenges of B2B tech in mind, including grasping complex technologies, maintaining momentum through long sales cycles, and influencing the decision-making of both business and IT buyers. Idea Grove can be reached at contact@ideagrove dot com or 972.235.3439.
AREA OF FOCUS
- Public Relations
- Brand Marketing
- Digital Marketing
INDUSTRY
Business