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Suzanne Mattaboni

President/AuthorSuzanne Mattaboni Communications

Allentown, Pennsylvania Area

Member Since March 2022

Skills

Public Relations
Corporate Communications
Media Relations

About

Award-winning writer and author of ONCE IN A LIFETIME, coming-of-age women's fiction, TouchPoint Press, 2022 Seasoned public relations specialist with a demonstrated history of delivering results in the public relations and communications industry. Named one of the Lehigh Valley Business Journal's "Women of Influence" 2022. Named one of the Top Global Channel PR professionals by Forrester Research. Her skills encompass media relations, journalism, corporate communications, thought leadership, branding, and electronic media campaigns, in additon to fiction and podcasting. Decades of experience supporting companies ranging from start-ups to billion-dollar corporations.

Published content

Competitive Advantage: 17 Expert Tips for Enhancing the Customer Experience

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Devising simple ways to make the customer journey more seamless can keep customers coming back long term. In today’s competitive business landscape, the devil is in the details. With so many businesses competing for customers in both online and brick-and-mortar spaces, setting a business apart boils down to the customer experience strategy. If done incorrectly, businesses risk inadvertently driving away current and potential customers and ruining their reputation for good.  However, if done with care and regard for the needs of customers, businesses can rise above their competitors, even if they are offering similar products or services. To help leaders create a competitive advantage, 17 Newsweek Expert Forum members discuss how leaders can improve their company’s customer experience.

ChatGPT Has Authors To Thank And Business Leaders Should Take Note

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AI generation tools like ChatGPT and others have authors to thank for success.

12 Effective Ways to Approach Managing Multiple Priorities

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Even the most experienced of leaders can struggle when it comes to managing several different priorities. Between catering to the needs of customers, ensuring employees are engaged, remaining true to the values of the organization and staying compliant on changing laws, running a business naturally requires entrepreneurs to balance several different priorities all at once. No matter how experienced a leader is or how top-notch their juggling skills are, any person would struggle with these responsibilities. Stepping outside of the mindset that they have to handle everything alone is a key first step for many leaders. Below, 12 Newsweek Expert Forum members each share one additional approach leaders can take when managing multiple projects and priorities.

Four Tips For Learning Leadership Through Positivity and Creative Ideas

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Leadership is a quality that can be acquired over time.

Struggling to Focus? Try These 15 Expert-Recommended Strategies

expert panel

If you're having trouble staying on task, these actionable tips can help you refocus your attention. Everyone has struggled to focus at work at one point or another. Whether you're feeling tired, burned out or you're just too excited about an event later that week, sitting down at a computer or sitting through a meeting can sometimes be challenging. While feeling a little unfocused every now and then can be easily overcome, it's more problematic if you're constantly struggling to focus or losing interest in the work that you're doing. Luckily, there are ways to help you dial back in and find the focus you need to get the job done. Below, 15 members of Newsweek Expert Forum shared their best tips for someone struggling to focus.

Making a Difficult Business Decision? 10 Ways Leaders Can Embrace and Overcome Fear

expert panel

To remain in business long term, entrepreneurs have to get comfortable making difficult choices. Business decision making can sometimes be a difficult process, with each decision potentially impacting employees or customers in a negative way. That potential to harm stakeholders may cause some leaders stress, even to the point of delaying decisions until they’re absolutely sure of the possible outcomes. Learning how to understand and see fear as a natural part of doing business is key if entrepreneurs want to last long term. As leaders, the members of Newsweek Expert Forum are all familiar with the challenges of making decisions. Below, they share advice for fellow leaders to be able to embrace fear and make difficult business decisions with confidence.

Company details

Suzanne Mattaboni Communications

Company bio

Award-winning writer and author of ONCE IN A LIFETIME, coming-of-age women's fiction (TouchPoint Press 2022);. Seasoned public relations specialist with a demonstrated history of delivering results in the public relations and communications industry. Suzanne was recently included as one of the Top Global Channel PR professionals by Forrester Research and a was named a Woman of Influence by the Lehigh Valley Business Journal. A former Newsday community service reporter, her skills encompass media relations, journalism, corporate communications, thought leadership, branding, and electronic media campaigns, in additon to fiction and podcasting. She has decades of experience supporting companies ranging from start-ups to billion-dollar corporations. She's been publishing in major media since the age of 17. www.onceinalifetime.com www.suzannemattaboni.com

Industry

Culture & Arts

Area of focus

Writing
Publishing
Pop Culture

Company size

2 - 10