Sylvia Crawford

Member Since 2022

Sylvia Crawford

Senior Director, Marketing Strategy and Planning


Anaheim CA Area

Sylvia Crawford is Senior Director of Marketing Strategy and Planning at Arize, a leading innovator in smart apartment technology solutions for multifamily properties. Under Sylvia’s direction, Arize is focused on developing new technology and expanding its ecosystem of smart products to multifamily properties across the nation. With more than a decade of experience, Sylvia has a proven track record of developing strategic campaigns and business strategies for industry leaders in technology, finance, multifamily, government and more. Sylvia has led global strategies for brands including but not limited to Dell, Samsung, Bank of America, Microsoft, Johnson & Johnson, and The United States Army. Under Sylvia’s leadership, Arize has gained a prominent presence in the smart apartment technology industry and is considered a budding leader in the market. Sylvia is well versed in IoT (Internet of Things) and has conceptualized a solid performing strategy for technologies and devices. With a deep understanding of technology, Sylvia specializes in centralized tech solutions and AaaS (Automation as a Service) in the multifamily industry. Prior to Arize, Sylvia served as a Vice President of Global Content Strategy at BNY Mellon, where she was responsible for analyzing the company’s regulation narrative gap and designing centralized messaging to promote regulatory content across the globe.


  • Strategic Planning
  • Technology
  • Marketing


April 20th, 2023

Competitive Advantage: 17 Expert Tips for Enhancing the Customer Experience

Devising simple ways to make the customer journey more seamless can keep customers coming back long term.

March 23rd, 2023

Multifamily’s Secret Weapon Against Recession: Prop Tech

What does the future hold for the multifamily industry with a potential recession looming?

March 14th, 2023

14 Common Mistakes to Avoid When Assembling a Leadership Team

To create an effective leadership team, it's important to consider everything each candidate can offer the business.



Arize is a smart apartment technology provider that engineers property automation solutions for multifamily owners. Our products help property managers protect their communities from intrusion, connect with their residents, and elevate the apartment living experience. Arize offers smart locks, water leak detectors, motion sensors, smoke listeners, and more – all manufactured to meet the ever-growing needs of both property managers and their residents.


  • Smart Home
  • Internet of Things
  • Property Management