Member Since 2021
Will Erlandson is the Chief Growth Officer at Relevance, a Columbia, Missouri-based specialized growth marketing firm. As a senior leader, Erlandson oversees sales, business development, strategic partnerships, and more. Under Erlandson’s leadership, the company's monthly recurring revenue tripled within a two-year period. Prior to his work at Relevance, Erlandson was a project manager at Keeling and Associates, an account strategist at Influence and Co., and a sales leadership consultant under his own LLC, WME consulting. During the pandemic, Erlandson developed a referral strategy network to develop new business, leading to record revenue numbers for 2020 and then 2021. A combat veteran, Erlandson spent 10 years in the army and the reserves, including four years on active duty and three overseas tours. A Psychological Operations specialist, Erlandson leverages relationship-building and strategic communication skills within a marketing context, creating customer trust and loyalty. Erlandson is a committed volunteer, having served as an executive board member for The Center Project, a Columbia-based organization serving the needs of the LGBTQ community, and is currently serving as a volunteer firefighter.
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Consumers are increasingly discerning and skeptical about what they read online — and that has big implications for marketers. As a result, says Newsweek Expert Forum member Will Erlandson, relationships are more important than ever.
When choosing a technology solution for your SME, it's important to understand the business value you'll be getting for your money.
Consumers are increasingly demonstrating a willingness to pay more for something if they have an established relationship with a reliable vendor. In short, buying your merch is an investment they are making in you.
Time is the one resource business leaders can’t get more of, so it’s essential to make the most of the hours you have in your workweek.
Actively meeting the needs of employees can inspire respect for leaders while also having a direct impact on the business's bottom line.
Relying more on the help of others can reduce the strain entrepreneurship places on leaders.
Leaders that are unable to keep up in a changing business world are at risk of falling behind.
Relevance is a digital growth marketing agency based out of Columbia, Missouri, specializing in industry ownership. The company works to build credibility, authority, and visibility, a trifecta of vital components to owning an industry and becoming a dominant brand. Relevance offers customers a range of services as components of growth marketing, including strategic content planning, digital PR, and custom SEO. Working with more than 300 expert writers, academics, executives, and practitioners, Relevance strives to build thought leadership with the most advanced strategies and tactics for navigating the complex digital landscape. Founded in 2018, Relevance has worked with clients such as Nurx, Gabb Wireless, and Calendar.com. The company boasts a 90% client retention rate.