Jason Hennessey

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If you’re a startup looking to disrupt an industry, you likely have the benefit of low overhead and a “nothing to lose” attitude.

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Taking the less obvious path when it comes to marketing is a great way to make your business stand out from the crowd. Marketing strategies that persist do so because time and time again they’ve been proven to lead to good results. And when something is successful, it’s difficult to stop doing what everyone else is doing and step outside of your comfort zone to change things up. However, taking the road less traveled is a great way to make your business stand out from the crowd.  To help leaders embrace thinking outside of the box, 10 Newsweek Expert Forum members share unconventional promotions that did wonders for their business.

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Your message is key, whether you’re trying to build a global brand or just staying laser-focused on developing a local market.

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I’ve been an entrepreneur all my life and am very familiar with the challenges we face. Here are my top four pieces of advice to young entrepreneurs.

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Developing an effective SEO business strategy can be done without breaking the bank. Building an online presence today is all about learning how to best appeal to potential and current customers while also demonstrating that your business can provide needed solutions. Search engine optimization (SEO) is one way to improve your company’s search rankings, boosting visibility and conversions.. As leaders, the members of Newsweek Expert Forum know how important SEO can be for business strategy, as well as how those efforts can sometimes come at a cost. To help, they offer recommendations to ramp up a company's SEO at little or no cost.

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What do you think are the essential qualities that contribute to a person’s success in life?

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If you grow at a controlled rate and keep your costs in line with your revenues, you will have a better chance of being one of the lucky few who beats the odds.

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People have changed, workplaces have changed and we have to adapt to these new realities. This means cultivating workplaces that are more empathetic, responding to the needs of employees and customers and valuing diversity.

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Your next failure may be the very catalyst for your next great success.

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Each and every challenge brings with it the opportunity to learn and grow as an entrepreneur. When a leader is dealing with an obstacle, thinking of the lasting value of that business challenge isn’t usually what comes to mind in the heat of the moment. However, once a leader has had time to reflect, each and every challenge has the potential to positively impact their organization going forward.  Below, a panel of Newsweek Expert Forum members share specific challenges business owners faced and how leaders can use those experiences as a moment to learn and make lasting changes.

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Once financial stability has been achieved, entrepreneurs often then look outwards to determine how they can make a positive impact.

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Although you can’t make more time, you can certainly make the most of your time.

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To keep the business running smoothly, leaders have to get to the root cause of employee burnout.  Whether your employees have been working remotely, on a hybrid schedule or have been in-person this entire time, the odds are high that they are likely feeling the strain of the last few years. A leader taking the initiative to look deeper within their organization and at the current culture of the organization is a smart first step.  Making an effort to implement change and offer more support can positively impact employees. To help leaders make changes, a panel of Newsweek Expert Forum members each share one strategy for addressing and reducing employee burnout in the workplace.