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David Castain

Founder / Chief Executive OfficerDavid Castain & Associates

Washington D.C. Metro Area

Member Since March 2022

Skills

Marketing
Branding
Social Media

About

David Castain is a member of the 2021 Forbes Next 1000 List as well as serial entrepreneur, travel influencer, life & work coach, philanthropist, and scholar. He is the founder of David Castain And Associates, a conceptual marketing firm that leverages the principles of psychology to address the issues involved in the growth of a business. He’s flown more than 18 times around the globe to 50 countries to examine and reconstruct the international marketing techniques used in demographic segmentation. With clients like Berkshire Hathaway’s Cort Furniture, Uber, Chipotle and BET Networks. David holds a Bachelor’s from Howard University in communications, a Master’s from Georgetown University in public relations and corporate communications, and is currently a business psychology Ph.D. candidate at The Chicago School of Professional Psychology. Committed to giving back to the community, he created the David Castain Foundation, a nonprofit organization geared towards changing the future of the youth and young adults in at-risk situations who may not otherwise possess the necessary tools and resources to achieve success. He also created David Castain Destinations; a traveling platform that provides insight, and preparation for exhilarating experiences across the globe. With his guidance, planning and leveraging of resources traveling can become anyone’s reality. He has charmed king cobras in Sri Lanka, danced with lions in Argentina, laid with tigers in Thailand, driven tanks in Budapest, ran with wild kangaroos in Australia, trekked the jungles of Costa Rica, ridden camels across the deserts of Qatar and watched sunsets in the Maldives.

Published content

16 Leaders Share Business Challenges That Can Double as Teachable Moments

expert panel

Each and every challenge brings with it the opportunity to learn and grow as an entrepreneur. When a leader is dealing with an obstacle, thinking of the lasting value of that business challenge isn’t usually what comes to mind in the heat of the moment. However, once a leader has had time to reflect, each and every challenge has the potential to positively impact their organization going forward.  Below, a panel of Newsweek Expert Forum members share specific challenges business owners faced and how leaders can use those experiences as a moment to learn and make lasting changes.

Shifting Your Business to a New Industry? 12 Common Mistakes to Avoid

expert panel

Before moving your business to a new industry, it's best to get a full understanding of that current market. Moving your business into a new industry can bring with it the opportunity to expand your current business offerings or go in a completely different direction. However, before jumping into a new endeavor, it’s important to carefully think through each move and fully understand the potential consequences of what you do. While an entrepreneur may have experience in a given field, that experience may not translate well to a new setting. To help entrepreneurs make a successful change, a panel of Newsweek Expert Forum members share common mistakes entrepreneurs encounter as they attempt to pivot into a new industry.

15 Ways to Make Your Organization More Consumer-Centric

expert panel

If you want a loyal customer base that keeps coming back, you need to put consumers at the center of everything you do. Many companies claim that their customers are their highest priority. While this is a nice thing to say, there's a difference between simply delivering what a customer asks for and truly being a consumer-centric organization.  Today's consumers expect that the businesses they buy from will go the extra mile to ensure an experience that exceeds their expectations. To help your company become more consumer-centric, 15 members of Newsweek Expert Forum members offered their best tips below.

13 Ways to Give More Flexibility to Employees

expert panel

When creating a more adaptable workplace, input from staff members will help ensure initiatives are inclusive of employees' needs. The last few years have shown that the traditional workplace has the potential to be a much more variable space than previously thought. As employers continue to navigate the return to the office and the hiring of new employees, it’s critical to consider the changes that have taken place and how those changes will impact what the workplace looks like, including where and how employees will work from now on. Regardless of the workplace ultimately set up, a leader must aim for an environment that is adaptable to the needs of the employees working within it. Below, 13 Newsweek Expert Forum members share less commonly known ways to give flexibility to employees.

16 Smart Tips to Affordably Leverage Technology in Your Business

expert panel

Investing in tech solutions to optimize business operations isn't an endeavor that has to break the bank. Building a business is an endeavor that takes time, effort and money. While hiring and maintaining a team of employees helps ensure that the organization is able to meet the needs of customers, leaders have to also ensure that the business is operating as effectively as possible—and technology is the perfect tool for the task. However, determining what technology will work best for the business’s needs is difficult when it can be an ongoing and costly investment. Below, 16 members of Newsweek Expert Forum offer advice on how entrepreneurs can leverage technological solutions in their businesses without breaking the bank.

13 Leaders Share Their Top Growth Hacks for Businesses

expert panel

There's no "silver bullet" solution to achieve rapid growth, but there are a few tips and tricks that can help you hit your goals faster. Whether it's financial growth, team growth or sales growth, nearly every business has concrete growth goals they want to achieve. But even with the best employees and loyal customers, sometimes it may be difficult to achieve that growth. Luckily, there are some "hacks" to help your business reach its goals quickly and efficiently. From journaling to using timeboxing strategies, 13 Newsweek Expert Forum members shared their best growth hacks and why they're so effective. 

Company details

David Castain & Associates

Company bio

David Castain And Associate is a conceptual marketing firm that addresses the issues involved in the growth of a business. We leverage the principles of psychology to determine how people perceive a specific products, services or brands. We then use that information to determine what type of physical or digital environment is needed to influence people to buy into that product, service or brand.

Industry

Business

Area of focus

Marketing
Personal Branding
Social Media

Company size

11 - 50

This member is no longer active.

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