Member Since June 2022
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Award-winning digital marketing consultant, Mary Cate Spires is the leading expert on using data and research to improve marketing ROI. While in college, she was introduced to the world of digital marketing through an internship with KeelySaye.com. With an aptitude for strategy and analytics, Mary Cate quickly fell in love with digital marketing and was promoted to inbound marketing specialist. She has since has embraced the lessons she learned to forge her own reputation as a digital marketing expert. Mary Cate graduated summa cum laude from The University of South Carolina in 2015 with a degree in Public Relations she accepted a position with MyCheck, a New York City-based startup. In her role as inbound marketing manager, she saw firsthand how HubSpot’s marketing approach drives top-line revenue growth. From there, she began working for Smartbug Media, the highest-rated Hubspot Partner agency in the world, as an inbound marketing consultant. Today, Mary Cate specializes in ROI-Driven marketing. Under her mantra, "Don’t spend money on marketing if you aren't measuring key performance indicators,” she helps clients set and measure realistic goals and hits them time and time again -- pivoting when necessary to optimize what’s working and quickly abandon what isn’t. The University of South Carolina named Mary Cate, Public Relations Senior of the Year, and was part of the Public Relations Students Society of America's Bateman Team. Her team placed third in the national competition and received the prestigious Public Relations Society of America Mercury and Silver Wing awards. Mary Cate has continued to receive accolades throughout her career as a digital marketing consultant. At the Arbor Company, she was awarded three Platinum, two Gold, and two Honorable Mention Marcom awards for her work in digital marketing excellence and senior care marketing. Her insights have been featured on ABC News and in noteworthy publications and podcasts like Chief Marketer, HubSpot, and Maiden Voyage. Mary Cate helps leaders build a strong customer base to experience a high return on investment. Her unique approach dives deep into data and research to help businesses make marketing decisions work smarter not harder.
Mary Cate Spires
Published content
expert panel
Industry credibility and brand recognition are critical if you hope to optimize your business for its target market. With major competitors vying for the top spot in any industry, making a name for your business and improving the market can be a difficult journey. As a new business owner, this means you’ll need to dedicate plenty of time to learning and researching the industry to understand where your business can offer improvements. As business leaders, the members of Newsweek Expert Forum have dealt with the challenge of breaking into the industry and gaining credibility and recognition. Below, they offer 15 tried-and-true tips for entrepreneurs attempting to optimize the market.
expert panel
Developing an effective SEO business strategy can be done without breaking the bank. Building an online presence today is all about learning how to best appeal to potential and current customers while also demonstrating that your business can provide needed solutions. Search engine optimization (SEO) is one way to improve your company’s search rankings, boosting visibility and conversions.. As leaders, the members of Newsweek Expert Forum know how important SEO can be for business strategy, as well as how those efforts can sometimes come at a cost. To help, they offer recommendations to ramp up a company's SEO at little or no cost.
expert panel
For a business to succeed, entrepreneurs have to know how to effectively pitch and get stakeholder onboard with every new initiative. No matter how good a business idea may seem, every new initiative will not have complete buy-in from stakeholders at the start. No matter whether it’s investors, employees, partners or consumers, the onus is on the entrepreneur to present a worthy pitch, gain support and address concerns that may arise from the audience. While this process may seem straightforward, the challenge lies in devising a plan to put any and all doubts from stakeholders at ease. As leaders, the members of Newsweek Expert Forum know that full support for business ideas is critical to success. To help, they offer strategies entrepreneurs can use to approach changing someone's mind and gaining buy-in from stakeholders.
expert panel
Now that websites and social media have become vital for businesses, leaders must develop an effective strategy for engaging their audiences on these platforms. Regardless of the industry an organization operates in, the marketing channel a leader chooses to use to contact current customers and prospects will have a direct impact on the success of their business. This is especially true now that websites and social media networks have become important components of interacting directly with stakeholders. With online interactions becoming essential to operations, learning how to contact and build relationships with customers is a hurdle business owners have to overcome. As experts, the members of Newsweek Expert Forum all have experience testing various channels for outreach and marketing purposes. Below they share how they best reach their target audience on their preferred marketing channel and why that method works so well for them.
expert panel
If you're having trouble staying on task, these actionable tips can help you refocus your attention. Everyone has struggled to focus at work at one point or another. Whether you're feeling tired, burned out or you're just too excited about an event later that week, sitting down at a computer or sitting through a meeting can sometimes be challenging. While feeling a little unfocused every now and then can be easily overcome, it's more problematic if you're constantly struggling to focus or losing interest in the work that you're doing. Luckily, there are ways to help you dial back in and find the focus you need to get the job done. Below, 15 members of Newsweek Expert Forum shared their best tips for someone struggling to focus.
expert panel
It's easy to choose a path based on preconceived notions, but business leaders must be as objective as possible when making decisions that impact their company. Objective decisions are vital to the success of a business. Sometimes, leaders have to make tough choices that may feel personal, like letting an employee go or hiring one candidate over another. Leaders may also be too close to the business to see a problem that needs to be fixed or a solution that might work better than a system already in place. These decisions and considerations contribute to a business's bottom line and are therefore important to carefully consider. Below, 15 Newsweek Expert Forum members give their best advice for making sure leaders let go of assumptions about their business and make decisions more objectively.
Company details
Reputation Avenue
Company bio
Here at Reputation Avenue, we specialize in Online Reputation Management. From optimizing business listings to review management, we have the answer to all your ORM needs.