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Jennifer Grayeb

Founder and CEOThe Nimble Co.

Connecticut

Member Since May 2021

Skills

Talent Development
Talent Management
Leadership

About

Jennifer Grayeb is the CEO of The Nimble Co., a consulting group focused on helping online business owners better understand their marketing analytics so they can make data-driven and profit-generating marketing decisions. In 2019 she left her senior HR strategy role at a Fortune 5 company where she had 5 roles in just 7 years. While there, in just 2 years she built a productivity blog that reached over 2 million pageviews per year, which she went on to sell. She’s been mentioned in books “Pivot: The Only Move That Matters Is Your Next One” by Jenny Blake (2016), “Back to Human: How Great Leaders Create Connection in the Age of Isolation” by Dan Schawbel (2018), and “Develop: 7 Practical Tools To Take Charge of Your Career” by Ted Fleming (2020). She’s attended events at the White House and has rung the NASDAQ closing bell with a group of other entrepreneurs. In every role she’s had or every company she’s owned, one thing has been consistent: she delivers results without working 80 hour weeks. Now she helps others do the same, leveraging a unique blend of marketing analytics and talent strategy.

Published content

Eight Secrets To Good B2C Outreach

expert panel

Great outreach is all about understanding the needs of prospective customers and providing them with something valuable. Whether it’s through emails, webinars or phone calls, there are a variety of different ways businesses can interact with prospects. Direct outreach can help a business land sales while also building and maintaining relationships with potential and current consumers. However, at the forefront of any outreach should be the desire to meet the needs of your customer base. How can leaders conduct outreach that leads to results? Eight members of Newsweek Expert Forum share secrets that can help business leaders craft effective B2C outreach strategies and outline why these strategies are critical in today’s saturated business environment.

10 Practical Ways to Create More Inclusive Workplaces

expert panel

Actively leaning into feedback from employees can help leaders create workplaces that foster open communication. The creation of an inclusive workplace starts long before an employee officially joins an organization. It’s in the structure of decision making. It’s in the language used in the recruitment process. It’s also in the value leaders place on ensuring employees feel heard and safe once they are a part of the team.  While employers are well aware of the benefits of diversity and inclusion, they may not know the best way to go about actively implementing those initiatives in the workplace. Below, 10 members of Newsweek Expert Forum share recommendations on how leaders can practically develop and maintain inclusiveness as a core component of the workplace.

13 Significant Business Challenges Teaching Leaders Valuable Lessons

expert panel

Business challenges can be difficult to face, but they can also provide an incredible learning experience for company leaders. Every difficult situation and mistake offers an opportunity to learn something valuable for the future. This is especially true for business leaders, who deal with challenging situations on a near-daily basis. Amid these tough decisions, it can be hard to discern the “right” path. However, each step forward and challenge faced is another lesson learned. Below, 13 members of Newsweek Expert Forum share the significant business challenges they believe can become a great teaching experience for leaders. Here's why they think these situations are such excellent teachers. 

How to Avoid Fueling the Fires of Misinformation

expert panel

It's easier than ever to share information—which means leaders must take extra care to ensure that information spread throughout their company is factual. The ease of access to information today is a great public utility. However, this means there is also greater access to misinformation. When business leaders are sharing anything with their teams, they have to be sure the information is accurate and fact-based. Otherwise, something may be interpreted incorrectly and the rumor mill may start turning at your organization. To help leaders ensure they're not contributing to the spread of misinformation, 15 members of Newsweek Expert Forum shared their best tips for businesses.

15 Effective Ways to Strengthen and Enforce Core Company Values

expert panel

A company's core values are the most important part of its culture and ethos. As a leader, it's your job to enforce and live those values every day. The modern employee and consumer want to know that companies care about more than just sales and profit. People are more motivated to work -- and consumers are more likely to patronize a brand—when they believe a company's values align with their own. As a business, messaging about your core values should come from the top and be enforced within your culture every day. Below, 15 members of Newsweek Expert Forum share their tips for strengthening a company's core values and making sure that they are enforced. Follow their recommendations to ensure your team and your customers know exactly what you stand for.

Company details

The Nimble Co.

Company bio

We want you to feel CERTAIN when you make a decision in your business that its the right one. We use dashboards and tools to make that happen.

Industry

Business

Area of focus

Google analytics
Measurement marketing
Business intelligence

Company size

2 - 10

This member is no longer active.

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