expert panel

Offering additional benefits can increase the chances of not only drawing in attractive candidates, but also retaining your current workforce. In today’s job market, a high salary alone is no longer enough to entice high-quality candidates. Companies instead will need to consider offering additional benefits that appeal to job seekers looking for flexibility in their work lives and more meaning from the work they do.  From the ability to work from home and more PTO to programs dedicated to developing employees professionally, adopting these benefits may allow employers to draw in more prospects and retain their current workforce. Below, 10 members of Newsweek Expert Forum each share one perk companies should consider offering to attract top candidates in today’s competitive work environment. 

expert panel

Focusing on developing the skills of employees can also benefit employers. Organizational leaders have the unique position of driving business goals, but employees are the true lifeblood of an organization. A successful business meets those business goals by providing needed products and services to customers, but if employees aren’t motivated to do their best, the chances of true success are slim to none. Managers that place an emphasis on catering to their employees’ needs and developing the skills of their workforce are more than likely to create an environment that produces and retains top-notch employees. To help leaders bring out the best from the employees working with and below them, a panel of Newsweek Expert Forum each share tips on how to build a supportive work environment.

expert panel

As e-commerce continues to boom, it's important for online retailers to have the right marketing strategy in place. Today's customers have more options than ever when it comes to online shopping, which is why marketing your e-commerce business can sometimes feel like shouting into the void. It can be even more difficult if you're adapting brick-and-mortar retail campaigns to the online realm. A strong digital marketing strategy is key to increasing your online sales. But putting this into practice can be difficult, especially if you're not used to marketing via e-commerce channels. From using outsourcing parts of the process to having the proper funding, eight Newsweek Expert Forum members shared some essential steps every business should take when adapting their existing marketing strategy. 

expert panel

Search engine optimization is critical for any business that wants to be found online—and it doesn't have to be expensive to address it. In today’s digital age, putting effort into search engine optimization (SEO) is necessary to help your company stand out online. Improving your SEO boosts the organic traffic on your website, rather than relying on paid searches. Your rankings increase and your website becomes more visible on search engines, making people more likely to visit your website.  Effective SEO requires a clear, well-thought-out strategy to reach your target audience, but it doesn't have to be an expensive endeavor. Below, 10 Newsweek Expert Forum members provided their top tips for ramping up a company’s SEO without the big cost.

expert panel

Actively meeting the needs of employees can inspire respect for leaders while also having a direct impact on the business's bottom line. Being a great leader requires more than delegating tasks to employees and meeting business goals. Each individual employee within an organization has different needs, and the role leadership plays in meeting those needs and empowering employees to contribute their expertise can have a direct impact on a business’s bottom line.  Though all leaders aspire to be someone worthy of guiding others, the challenge is ensuring each action taken signifies interest in and commitment to the well-being of employees. To help, the members of Newsweek Expert Forum offer recommendations for how those in power can earn the loyalty of those around them and become leaders people will want to follow.

expert panel

Great outreach is all about understanding the needs of prospective customers and providing them with something valuable. Whether it’s through emails, webinars or phone calls, there are a variety of different ways businesses can interact with prospects. Direct outreach can help a business land sales while also building and maintaining relationships with potential and current consumers. However, at the forefront of any outreach should be the desire to meet the needs of your customer base. How can leaders conduct outreach that leads to results? Eight members of Newsweek Expert Forum share secrets that can help business leaders craft effective B2C outreach strategies and outline why these strategies are critical in today’s saturated business environment.