Helen Riess

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To create a brand that truly resonates with customers, focus on addressing and solving customer pain points. The first step in starting a business is having an idea for a product or service. While this is a key move, it’s also just one step in the ongoing marathon of establishing and maintaining a business. To build businesses that grow and become sustainably successful, entrepreneurs will also need to form detailed plans for how they will set their brand apart and communicate their offering on the market. The members of Newsweek Expert Forum have experience building and managing businesses and learning what actions do and do not yield fruitful results. Below, 14 of them share their tips to help entrepreneurs effectively define and establish their brand’s niche in the market.

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Creating a workplace environment where all employees feel able to communicate their needs is critical to retaining your team. Every business goes through busy and stressful times. While many organizations are able to navigate and overcome these hurdles, it can result in leaders experiencing burnout. This is especially true for mid-level leaders as they tend to direct many different moving parts and interact with individual team members. Fortunately, with the proactive support of the executive team, there are tactics that can be utilized to mitigate or prevent burnout and reinvigorate mid-level leaders. To help, 20 Newsweek Expert Forum members each share one way the executive team can help mid-level leaders get reenergized when they are feeling burned out.

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Taking the time to mitigate stress can lead to a more productive work environment. Between tight deadlines, a heavy workload and multiple priorities that have to be juggled, stress tends to become part of the everyday work routine. Unmanaged stress, regardless of the cause, can eventually take a heavy toll. While some stress is natural, taking steps to mitigate it and its negative impact can prevent it from completely tanking your quality of life. Below, the members of Newsweek Expert Forum share strategies for handling feelings of stress at work.

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It is critical that we understand why the golden rule of caring about our neighbor as ourselves has eroded.

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Actively meeting the needs of employees can inspire respect for leaders while also having a direct impact on the business's bottom line. Being a great leader requires more than delegating tasks to employees and meeting business goals. Each individual employee within an organization has different needs, and the role leadership plays in meeting those needs and empowering employees to contribute their expertise can have a direct impact on a business’s bottom line.  Though all leaders aspire to be someone worthy of guiding others, the challenge is ensuring each action taken signifies interest in and commitment to the well-being of employees. To help, the members of Newsweek Expert Forum offer recommendations for how those in power can earn the loyalty of those around them and become leaders people will want to follow.

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Relying more on the help of others can reduce the strain entrepreneurship places on leaders. Business leaders carry the weight of their organizations on their shoulders. In addition to ensuring ideas come to fruition and customers are satisfied, executives also have the added pressure of ensuring employee needs are being met. These priorities can place a considerable strain on a leader even in times when a business is fairing well. Rather than accepting that burnout may be an ever-present downside to entrepreneurship, leaders can begin shifting the operations of their businesses to move out of that mindset. Relying more on the people who help run the business can help, but executives have to be ready to make active changes in their lives. Below, the members of Newsweek Expert Forum offer expert advice on how executives can begin moving in the right direction again after feeling burned out.