Krista Neher

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Viewing entrepreneurship as a process of trial and error can help leaders ensure they take the time to reflect on how the business is performing as a whole. While starting business requires a considerable amount of preparation, there’s no substitute for the amount of experience entrepreneurs gain from actually running a business. As leaders begin putting systems in place and setting the general ways of how the business will operate, certain habits become ingrained that cause more harm than good in the long run. Being so directly involved in everything the business does can prevent leaders from seeing the larger picture and the negative impact of these ingrained habits on the business. To help leaders more readily identify and change problematic behavior, 18 Newsweek Expert Forum members each share one seemingly harmless habit in a business leader that might in fact be hindering their success.

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Motivating employees to see the benefit of looking at things from a different perspective can lead to business success. With the current workforce now consisting of Baby Boomers, Gen Xers, Millennials and, increasingly, Generation Z, these distinct generations all bring with them different ideas about how the day-to-day operations of a business should work. This can create a toxic environment of miscommunication and misunderstanding that negatively impacts a business’s ability to retain its employees and properly serve its customers. When these challenges arise, it’s vital that leaders develop a plan of action to connect and build strong relationships with employees, regardless of their age, generation or experience level. To help, 13 Newsweek Expert Forum members offer tips to help business leaders pull the different generations in their workforce together to the benefit of the entire organization.

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Creating harmony between marketing in all its forms can aid in creating a unified brand experience. To achieve success today, entrepreneurs must have a concrete plan for showcasing their brand to their target audience. With both online and offline marketing now being essential business elements, a unified brand experience ensures consumers know what your company is all about—regardless of where they come across your brand.  Despite this, some businesses may fail to see the importance of connecting both the online and offline marketing experience. To help businesses bridge the marketing gap, 11 Newsweek Expert Forum members each share one effective strategy company leaders can leverage to connect their offline marketing to their online marketing.

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As a business grows larger, it becomes even more imperative that managers make time for connection with their team members. In today’s dynamic workplace environment, many businesses are now composed of in-person, hybrid and remote teams. While this presents communication challenges for leadership in companies of all sizes, engaging with and managing a dispersed and fast-growing team comes with its own set of obstacles. Implementing strategies that take employees into consideration can help managers effectively connect with their team members when one-on-one meetings are not always feasible. Below, nine Newsweek Expert Forum members offer advice on how managers of a rapidly growing company can ensure they regularly touch base with all their team members, regardless of their work environment.

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How can you unlock the power of AI for your organization? There are seven areas to address to get your organization AI-ready.

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Making the most of your time after a holiday break requires setting realistic expectations for yourself and your team. End-of-year holidays can be a welcome break from the grind until January arrives and it's time to get back in gear. Between celebrations and holidays, many professionals jump into January with the aim of tackling lingering work and starting new initiatives, but doing so without a solid plan of action can result in family and personal time being put on the back burner. To help professionals find balance after the holidays, 13 Newsweek Expert Forum members each share one method they use to set boundaries and catch up on their work backlog without falling behind on family time and personal chores.

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Creating a more imaginative internal culture requires making changes to how your business manages employee ideas and feedback. In business, the most effective initiatives often rise from the bottom up. While leaders are essential in shaping the larger direction of an organization, it takes the combined efforts of team members in every position to carry out set objectives successfully. Creating an internal culture of active encouragement and support for employees to express themselves and devise new ways of thinking results in a truly effective business. Below, 16 Newsweek Expert Forum members each offer strategic approaches business leaders can leverage to build a culture of curiosity and innovative thinking among team members at all levels.

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No matter how much success a company achieves, there will come a time when leaders have to make plans for delivering bad news. No one likes to be the bearer of bad news, but business leaders often have to take on that role in difficult times. How a leader chooses to communicate with stakeholders at all levels in these situations has a direct impact on how the organization will move forward.  Therefore, it’s important that leaders carefully consider their every move as they navigate tough conversations and determine next steps for the business. Below, 11 Newsweek Expert Forum members each share one important step a leader should take when preparing to share bad news at a meeting with stakeholders.

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While a busy business is the ultimate goal for many entrepreneurs, too many initiatives can eventually begin to negatively impact the team without intervention. The ability of a business to take on more and more initiatives is a definitive indication that the organization is doing something right. However, between marketing, customer support and product development, to name a few essential business functions, starting too many initiatives without proper protocols, adequate resources and a large enough team can prevent the team from making effective progress on any of them. For business leaders to successfully manage the initiatives they start, it’s essential that they keep a close eye on internal happenings and hone their skills in recognizing when too many projects have been undertaken. Below, 12 Newsweek Expert Forum members each share one sign that a leader has too many projects going on and how they can take steps to dial back and reduce project quantities for the sake of the overall business.

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Mapping out a marketing strategy beforehand can help a business ensure its efforts are focused and tailored to potential customers. The right marketing strategy can propel a business to new and exciting heights. While many leaders tend to focus primarily on product or service development, taking the time to reflect on potential marketing strategies is equally as important, as it can help establish brand identity and effectively reach a target audience. The holidays in particular mark a time for giving, and customers are especially eager to learn about brands that may provide the gift they’re looking for. Crafting a well-thought-out holiday marketing strategy in advance ensures a business remains focused, thereby increasing the chances of successfully engaging prospects and converting them to bonafide customers. To help leaders create effective plans, 12 Newsweek Expert Forum members each share one essential base to cover when developing an annual holiday marketing strategy for a business, as well as why these elements are important.

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A capability plan can be your strategic pathway to accelerate growth and strategically grow your organization's capabilities. 

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For a successful international launch, conduct careful research into the laws, regulations, customs and culture of each new market. Businesses are increasingly considering international expansion as a key avenue for growth. However, navigating unfamiliar territories can be a daunting task for those venturing into new markets for the first time. Below, 18 Newsweek Expert Forum members share tips for how businesses can successfully navigate international growth. By prioritizing research and building strong local connections, business leaders can engage with new audiences with confidence.

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Putting yourself in the shoes of your ideal customer can be an effective way to ensure you remain focused on their needs and desires. A landing page is often the first interaction a potential customer has with your website and company. The wrong colors, not enough or too much information and a cluttered design can all be factors that turn potential customers away from a business. An appealing landing page, however, not only entices visitors to explore the website further but also can be essential in converting visitors to paying customers. Below, 12 Newsweek Expert Forum members each share one way to ensure a landing page is appealing and optimized for conversions. From simplifying the design to reaching out to your target audience for feedback, making even small changes can lead to higher conversion rates.

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Before taking on any investors, take the time to do proper research and assess each investor’s expectations and needs. Securing the support of multiple investors can be a big boost to a business just getting off the ground. While the guidance and funding these investors offer are critical to building a successful business, entrepreneurs must also become adept at balancing competing feedback and expectations. To create truly positive relationships with investors, it’s key that entrepreneurs put processes in place to ensure all sides are aligned, have space to communicate openly and are dedicated to working toward common goals before accepting any funds. Below, 14 Newsweek Expert Forum members each offer one piece of advice to help entrepreneurs ensure that their investors feel heard and happy with how things are progressing.

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Following these five stages of capability building can put and keep your agency on the leading edge of digital and grow your client base. 

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Creating a workplace environment where all employees feel able to communicate their needs is critical to retaining your team. Every business goes through busy and stressful times. While many organizations are able to navigate and overcome these hurdles, it can result in leaders experiencing burnout. This is especially true for mid-level leaders as they tend to direct many different moving parts and interact with individual team members. Fortunately, with the proactive support of the executive team, there are tactics that can be utilized to mitigate or prevent burnout and reinvigorate mid-level leaders. To help, 20 Newsweek Expert Forum members each share one way the executive team can help mid-level leaders get reenergized when they are feeling burned out.

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Putting time and effort into making improvements to your business’s SEO strategy is a worthwhile investment. With so many brands vying for attention in the digital space, attracting potential customers and retaining their attention can sometimes come at a high cost. To keep expenses down, many companies have turned to search engine optimization or SEO to boost their position in search results and drive more traffic to their website and content. Determining which small but necessary changes will be most beneficial requires thorough consideration of your target audience. To help, 12 Newsweek Expert Forum members each share one tip that business leaders can leverage to improve their business’s SEO at little or no cost.

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Employee advocacy can be powerful in improving an organization's culture and result in real business benefits. A formal program or software investment isn't required.

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A comprehensive upskilling program is needed to drive the success of your digital transformation, and you can create one in nine easy steps.

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Leaders often have many things and people depending on them. When every decision made can have far-reaching consequences, it’s not uncommon for some leaders to be stressed or apprehensive about making the wrong call. Rather than letting their negative emotions get the best of them, and potentially lead to important decisions being delayed, it’s crucial to determine what processes will produce the best decision possible for a given situation. As leaders themselves, the members of Newsweek Expert Forum are well aware of the importance (and downsides) of decision-making. To make the process easier, 14 members offer advice to help leaders better manage the paralysis and anxiety that can occur while making critical decisions.

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E-commerce businesses are a dime a dozen, but those that provide standout customer service are the ones that will ultimately thrive. In the competitive world of e-commerce, providing exceptional customer service is crucial for building a loyal customer base and staying ahead of the competition. However, with so many brands vying for attention, it can be challenging to stand out and provide a consistently positive customer experience. Below, a panel of 14 Newsweek Expert Forum members shared essential tips for e-commerce brands to better serve their customers. By implementing these tips, e-commerce brands can enhance customer satisfaction and loyalty, ultimately leading to increased sales and business growth.

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Success in any industry, including technology, often depends on how well a company can keep up with the latest news and trends in its field. In today's rapidly evolving tech landscape, it's essential for organizations to stay up-to-date with the latest industry changes to remain competitive and relevant. Failure to keep pace with the latest trends and innovations can result in missed opportunities, loss of market share and ultimately, business failure. To stay ahead of the curve, organizations need to continuously educate themselves on the latest technological developments, anticipate emerging trends and be ready to adapt their business models accordingly. To help you do this, 15 Newsweek Expert Forum members shared some of the best ways for organizations to stay informed about industry changes in tech and explained why doing so is crucial for their long-term success.

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Reaching out to peers for support is a great way to work through negative feelings. The last few years have brought many changes across personal and professional lives across the globe. While some of the changes have been positive, such as the prioritization of work-life balance, other changes like persistent uncertainty are causing many professionals to feel overwhelmed.  As experts, the members of Newsweek Expert Forum are familiar with the toll professional life can have on a person. Below 14 of them offer coping tactics that can help reduce overwhelm and get professionals back on track.

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By providing ongoing support, leadership can ensure that a manager has the tool and resources to succeed. Great managers are critical to the success of an organization. These managers sometimes step into the role already possessing innate traits and experiences that will help them succeed as leaders, but management as a skill should also be taught. If an organization builds systems to develop and shape the skills of their talent on an ongoing basis, leadership decreases the chances of creating and perpetuating bad management behaviors that negatively impact the culture and operations of the business.  To help leaders ensure managers are performing at their best, 13 Newsweek Expert Forum members share specific actions they can take to increase the effectiveness of their managers.

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Having a deep understanding of yourself and your own goals can help prevent feelings of inadequacy. From Instagram and Twitter to now even LinkedIn, having a presence online today means constantly reading about what everyone has going on. This includes the life updates that people typically post but social media has also increased people’s tendency to primarily share the highlights rather than the entire picture. While this is not a bad thing on its own, constantly viewing the success of your peers can amplify your own feelings of inadequacy around personal and professional failures. Simply deciding to take a step back is one approach to consider, but it can negatively impact your relationships with peers over time. Below, 14 Newsweek Expert Forum members share recommendations for how professionals can connect and maintain healthy relationships with peers without comparing themselves to others’ success and accomplishments.

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To set first-time leaders up for success, organizations have to create processes that offer support and flexibility. Whether a first-time leader has been promoted or is newly hired into the organization, the systems a business has in place are critical for that leader to overcome the obstacles they will inevitably face. As experts, the members of Newsweek Expert Forum are familiar with business procedures that can help new leaders feel supported. Read on as 13 of them offer recommendations on what organizations should do to build systems that help first-time leaders succeed in their roles.

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Leveraging data from the past year as well as feedback from employees and customers can give businesses insight into what initiatives to explore next. With the end of 2022 fast approaching, many businesses are already deep into planning for 2023. And while a new year offers a chance to try something new, market instability and the looming threat of a potential recession are increasing the amount of pressure felt by business leaders. Luckily, they don't always have to start from scratch when it comes to finding fresh ideas. Looking back at the successes and failures of the current year can offer insight into what initiatives would be best to explore or where an organization can pivot if something isn't bringing in the desired results. However, it's also key for businesses to keep a close eye on markets and customers because they too can provide guidance. To offer further insights, 14 Newsweek Expert Forum members share additional tips for business leaders as they continue planning for Q1.

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Even the most experienced of leaders can struggle when it comes to managing several different priorities. Between catering to the needs of customers, ensuring employees are engaged, remaining true to the values of the organization and staying compliant on changing laws, running a business naturally requires entrepreneurs to balance several different priorities all at once. No matter how experienced a leader is or how top-notch their juggling skills are, any person would struggle with these responsibilities. Stepping outside of the mindset that they have to handle everything alone is a key first step for many leaders. Below, 12 Newsweek Expert Forum members each share one additional approach leaders can take when managing multiple projects and priorities.

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The goal of the audit is to understand your performance and the changes you can make to accelerate your success.

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Developing a process to manage your sales pipeline helps ensure the business is constantly operating at maximum efficiency. The management of a business’s sales pipeline is continuous work that never really finishes. From prospecting potential customers and closing deals to checking in with customers and generating new leads, sales is a process in which leaders must take care to ensure there is a set structure in place for both finding new prospects and retaining existing ones. Investing time and effort into improving sales process management is a great way to increase efficiency, but knowing where and how to implement changes that will make a difference isn’t a simple task. To help, 12 Newsweek Expert Forum members share strategies for how leaders can effectively approach managing a business's sales pipeline.

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Before taking on any additional work, it's best to ensure you and your team have the capacity to complete the work. An increase in workload is one indication that a business is doing well in a market. However, if the capacity of the current team is not considered alongside growing responsibilities, a business may end up with too much work and no ability to ensure it’ll be done in a timely manner.  To help dial back and shift focus before efficiency decreases, 14 Newsweek Expert Forum members each share one critical sign that a leader or business has too many projects going on at once. 

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Before addressing any activism in the workplace, leaders need to have a well-developed approach. With racial justice protests, labor shortages, a global pandemic and a budding “quiet quitting” movement, the workplace of the past few years has undergone many changes. While it may have been easier to draw distinctions between one’s professional and personal beliefs in years past, it is growing increasingly difficult for leaders to keep these boundaries in the work environment in place as employees now expect leadership to stand for their values and take a side.   If leaders do decide to take action, it’s best to prepare beforehand with a well-thought-out strategy. To help you determine the best approach, 14 Newsweek Expert Forum members offer recommendations on how leaders can respond to growing employee activism in the workplace.

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Rather than let the idea of change hold them back, business leaders can see change as a way to increase their chances of future success. When a habit shows success, it can be difficult to adopt different practices, even when success is limited or comes at a cost. This is a common occurrence in business when leaders become so dedicated to doing something the way it has always been done that they are unintentionally sabotaging their future success.  Knowing where to start when making changes isn’t easy, but one of the first steps leaders can take is simply committing to the act of making changes for the better. Below, 10 Newsweek Expert Forum members share further advice on what leaders should do to address and break their own bad habits.

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TikTok will likely continue to grow in the next year, so as you plan for the next year, it is important to consider if your business should be on the platform.

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Industry credibility and brand recognition are critical if you hope to optimize your business for its target market. With major competitors vying for the top spot in any industry, making a name for your business and improving the market can be a difficult journey. As a new business owner, this means you’ll need to dedicate plenty of time to learning and researching the industry to understand where your business can offer improvements.  As business leaders, the members of Newsweek Expert Forum have dealt with the challenge of breaking into the industry and gaining credibility and recognition. Below, they offer 15 tried-and-true tips for entrepreneurs attempting to optimize the market.