Member Since February 2021
Skills
About
Carly Martinetti is the co-founder of Notably, a modern PR agency for high-growth companies that want to leverage earned media to scale quickly, raise serious capital, be acquired or go public. A creative, insightful entrepreneur, Carly began her career as an assistant producer for the nationally-recognized Dr. Phil Show, and then went on to found her own company, Pretty Litter (now one of the leading cat litter products in the U.S.) which she later sold to a venture capital company. Carly also opened and ran Warner Communications’ Los Angeles office, working with a roster of B2B and B2C companies. She then joined a leading independent PR firm and was swiftly promoted to partner. During her tenure there, Carly oversaw a portfolio of startups, gaining a reputation for being able to make just about any company newsworthy. Today, Carly focuses her expansive skills on creating topical, newsworthy coverage for Notably’s clients.
Carly Martinetti
Published content
expert panel
Instead of reacting to changes in your industry as they’re happening, take a proactive approach to prepare for problems before they arise. The business landscape is ever-changing, with consumer and market trends shifting regularly. If businesses are not prepared to act on these changes, they will be forced to simply react -- often belatedly or without sufficient consideration. To avoid this outcome, it’s wise for leaders to stay on the pulse of industry trends and take action appropriately. Below, the members of Newsweek Expert Forum share seven steps leaders can take to be more proactive about solving business problems.
expert panel
Before you make a public statement, be sure to think about the potential consequences to your business -- both positive and negative. In recent years, socially-conscious consumers have become more interested in supporting companies that share their same values. This is especially true after the social and political turmoil of 2020, when deeply polarizing issues came to the forefront for many businesses and organizations. With this in mind, business leaders are more inclined to make public corporate statements about social issues. However, this could potentially lead to more controversy if this statement is poorly written or displays the wrong sentiment. To help, 11 members of Newsweek Expert Forum explained what organizations should consider before making a statement on a political, social or potentially controversial issue.
expert panel
Breaking down a goal into manageable steps can help reduce pressure and increase productivity. Perseverance is one of the most important traits for a business leader to possess. Even in hard times or when others might give up, a leader must remain committed to their organization and its vision, and take the steps necessary to achieve it. If you’re a business owner tasked with accomplishing a goal that seems overwhelming or challenging, you may struggle with finding the motivation to stick with it. To help, 14 members of Newsweek Expert Forum share their tips for committing to tough goals and seeing them through.
Company details
Notably
Company bio
Notably is an integrated public relations agency for high-growth companies that want to scale quickly, raise serious capital, be acquired or go public. We help leaders take their companies to the next level by building great reputations through third-party editorial endorsements, creative campaigns and newsworthy information that increases company value.