Samuel Becker

expert panel

Shifting noncritical social media tasks to virtual assistants allows employees to focus more on other business initiatives. With business growth comes the need to maximize social media efforts to increase efficiency and elevate the organization’s online standing. One way to do this is by hiring a virtual assistant to take on social media tasks, such as scheduling posts or communicating with stakeholders online, thereby freeing up time for employees to work on other business initiatives.   Though virtual assistants are fast becoming a simple solution for offloading noncritical tasks, managers must be careful given the importance that’s placed on social media today. A skill mismatch or improper training can do more harm than good in the long term. Below, nine members of Newsweek Expert Forum share recommendations for managers to keep in mind as they use virtual assistants to grow their business’ social media presence.

expert panel

Each and every challenge brings with it the opportunity to learn and grow as an entrepreneur. When a leader is dealing with an obstacle, thinking of the lasting value of that business challenge isn’t usually what comes to mind in the heat of the moment. However, once a leader has had time to reflect, each and every challenge has the potential to positively impact their organization going forward.  Below, a panel of Newsweek Expert Forum members share specific challenges business owners faced and how leaders can use those experiences as a moment to learn and make lasting changes.