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Cynthia Salarizadeh

Founder & PresidentHouse of Saka, Inc.

Philadelphia, PA

Member Since April 2022

About

With more than fifteen years of seasoned public relations and strategic communications expertise, Cynthia brings a critical level of professionalism to her abilities as a trusted adviser and consultant to today's cannabis industry. Cynthia has managed national and international campaigns that have successfully improved overall valuations and complete image enhancement for industries that range from gaming in Las Vegas, the runways of New York Fashion Week, globally renowned nonprofits and national trade organizations, to government bodies in our nation's capital. She has worked with the United Arab Emirates, Fortune 500 brands such as Harley Davidson and Nascar, Carl Icahn's American Casino and Entertainment Properties as well as direct experience with the Department of Defense. Within cannabis, Cynthia assisted in the launch of Cannafundr which was acquired by MJIC, as well as founded the Salar Media Group which was recently acquired by KCSA Strategic Communications, where she is now partner. She also founded AxisWire and the STAR Source Locator, as well as co-founded the industry's financial news site Green Market Report and the women's network Industry Power Women. Broad knowledge of, and experience in, international communications, media relations, strategic planning, crisis communications, branding, operations research, and analysis have defined her talents in operating successful campaigns for both the private and public sectors in the U.S. and international arena. This skill set has assisted in reversing the stigma in cannabis to help propel and advance the perception for better market conditions. Cynthia has held placements in the areas of international affairs and public policy in Washington, DC. These experiences yielded specific knowledge and proficiency in the implementation of policy objectives and public affairs programs, multinational corporation communication, stakeholder engagement, as well as international and government relations.

Published content

Following Germany's Lead: How Cannabis in the Czech Republic Stands to Benefit

article

If things go well, the Czech approach, which takes a page from Germany's playbook, could turn into a go-to guide for doing cannabis regulation right.

How to Seamlessly Connect Your Business's Online and Offline Marketing

expert panel

Creating harmony between marketing in all its forms can aid in creating a unified brand experience. To achieve success today, entrepreneurs must have a concrete plan for showcasing their brand to their target audience. With both online and offline marketing now being essential business elements, a unified brand experience ensures consumers know what your company is all about—regardless of where they come across your brand.  Despite this, some businesses may fail to see the importance of connecting both the online and offline marketing experience. To help businesses bridge the marketing gap, 11 Newsweek Expert Forum members each share one effective strategy company leaders can leverage to connect their offline marketing to their online marketing.

13 Ways to Manage a Post-Holiday Work Backlog Without Losing Personal Time

expert panel

Making the most of your time after a holiday break requires setting realistic expectations for yourself and your team. End-of-year holidays can be a welcome break from the grind until January arrives and it's time to get back in gear. Between celebrations and holidays, many professionals jump into January with the aim of tackling lingering work and starting new initiatives, but doing so without a solid plan of action can result in family and personal time being put on the back burner. To help professionals find balance after the holidays, 13 Newsweek Expert Forum members each share one method they use to set boundaries and catch up on their work backlog without falling behind on family time and personal chores.

From High Times to Modern Insights: Shaping the Cannabis Industry through Trade Publications

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Trade publications have significantly impacted the cannabis industry's evolution from a cultural outlier to a key economic player and global commodity.

Green Horizons: The Untapped Potential of Europe's Cannabis Industry

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The grass is greener on the other side of the Atlantic, and cannabis entrepreneurs are taking notice.

16 Decisive Ways to Humanize Your Business's Brand

expert panel

To attract and keep customers coming back for years to come, businesses have to maintain their human essence. As the old adage goes, "People buy from people." In today’s technologically-driven business landscape, entrepreneurs now have a multitude of ways to engage with current and potential customers across the world.  While changes like automation can increase employee productivity, streamline operations and boost the number of interactions that lead to sales, many businesses focus so much on the efficiency aspect that they don’t recognize the potential of losing the human touch, which is what initially entices customers to purchase and keeps them coming back. As experts, the members of Newsweek Expert Forum have experience making their brand more appealing to customers. Below, 16 of them share concrete ways any business can humanize its product or service offerings and why these actions are essential to building long-term relationships with customers.

Company details

House of Saka, Inc.

Company bio

House of Saka was founded in 2018 when cannabis industry insider, Cynthia Salarizadeh and wine industry veteran, Tracey Mason , came together with a mission to create the world’s most advanced line of luxury, cannabis-infused products made by and for women. Discovering a shared passion for wine, beauty products and the boundless properties of the sacred cannabis plant, the pair assembled an unparalleled group of powerful females from the both the cannabis and wine industries to help bring their mission to life and provide the foundation on which it could flourish. Launched in October of 2019, House of Saka’s Infused Beverages combines the magic of the Napa Valley with state-of-the-art infusion technology for a truly elevated cannabis experience. Sophisticated, social and simply delicious, Saka PINK and Saka WHITE deliver on the promise for a luxury infused product made by and for women that exceed expectations and help bring cannabis occasions into the mainstream.

Industry

Culture & Arts

Company size

2 - 10