Member Since 2022
Deseret Management Corporation
Washington D.C. Metro Area
Aaron Sherinian is a public relations and communications professional with more than two decades of service in the corporate, philanthropic and diplomatic sectors. He believes in the power of cutting-edge communications to help drive positive global change. Aaron manages the Global Reach portfolio for the Deseret Management Corporation, as part of the organization's senior executive team. Reporting directly to the CEO, Aaron is charged with helping this diverse portfolio of media companies, communications firms and financial organizations (for-profit businesses owned by The Church of Jesus Christ of Latter-day Saints) build and grow relationships and reach for its brands, content and services. His assignment includes work on issues related to bridging gaps of trust between the faith and media sectors. He previously managed global communications transformation as Vice President at Philip Morris International. This unique role placed him at the intersection of communications transformation for one of the largest corporations in the world as it makes the historic pivot to a smoke-free future. From 2017 until 2018,. Aaron served as global communications director for the Aga Khan Development Network. During this time he helped shepherd the organization's global communications functions into new areas of expertise and reach. This period included the global Jubilee celebrations of His Highness the Aga Khan. From 2011-2017, he served as Chief Communications and Marketing Officer for the United Nations Foundation. He helped build some of the most talked about milestones in digital global engagement and cause marketing including the Social Good Summit, #GivingTuesday, and Global Bureau Coalition. His work with the UN Foundation team won three consecutive honors by PRNews as “Public Affairs Team of the Year." Aaron was named by PRWeek as 2016's "Global Communications Professional of the Year." Before joining the UN Foundation, Aaron served as Managing Director of Public Affairs for the Millennium Challenge Corporation, a U.S. Government development assistance agency administering $7 billion in poverty reduction grants in 40 partner countries. He oversaw the agency’s strategic communications portfolio, media relations, public relations agenda and a global re-branding. His professional background includes a decade of service as a Foreign Service Officer for the U.S. Department of State. Aaron edits his own blog: Global Extrovert (www.globalextrovert.com)
Reaching out to peers for support is a great way to work through negative feelings.
By providing ongoing support, leadership can ensure that a manager has the tool and resources to succeed.
A knowledge gap, among other factors, impacts the relationship between faith and media.
Adopting practices like mindfulness can be a great way to reduce stress and take back control of one's life.
Journalists, communicators and public servants are up against more obstacles and facing more stress in their professional lives than ever before, and we must remember that at the end of the day, we don’t have to completely agree with someone in order to show them respect.
Through three values that can unite everyone, business leaders can communicate authenticity to their employees and their community.
By working together, faith and media can overcome present obstacles.
The media is your public square — a place where a variety of viewpoints, perspectives and personalities should be featured.
Deseret Management Corporation (DMC) is a for-profit arm of The Church of Jesus Christ of Latter-day Saints. All DMC companies operate under a unified mission, which is “to be a trusted source of light and knowledge Influencing hundreds of millions of people worldwide.” DMC focuses on providing content and services through all of its media and service offerings that are consistent with this mission by treating all with dignity, respect, humility and integrity. Deseret Management Corporation was organized in 1966. Today it owns and oversees life insurance, media, and hospitality businesses including Deseret News, KSL Television & Radio and Deseret Book. As a media organization, we have a responsibility to uphold the trust of readers, listeners and viewers around the world.