Senior Vice President - Global ReachDeseret Management Corporation
Member Since August 2022
Aaron Sherinian is a public relations and communications professional with more than two decades of service in the corporate, philanthropic and diplomatic sectors. He believes in the power of cutting-edge communications to help drive positive global change. Aaron manages the Global Reach portfolio for the Deseret Management Corporation, as part of the organization's senior executive team. Reporting directly to the CEO, Aaron is charged with helping this diverse portfolio of media companies, communications firms and financial organizations (for-profit businesses owned by The Church of Jesus Christ of Latter-day Saints) build and grow relationships and reach for its brands, content and services. His assignment includes work on issues related to bridging gaps of trust between the faith and media sectors. He previously managed global communications transformation as Vice President at Philip Morris International. This unique role placed him at the intersection of communications transformation for one of the largest corporations in the world as it makes the historic pivot to a smoke-free future. From 2017 until 2018,. Aaron served as global communications director for the Aga Khan Development Network. During this time he helped shepherd the organization's global communications functions into new areas of expertise and reach. This period included the global Jubilee celebrations of His Highness the Aga Khan. From 2011-2017, he served as Chief Communications and Marketing Officer for the United Nations Foundation. He helped build some of the most talked about milestones in digital global engagement and cause marketing including the Social Good Summit, #GivingTuesday, and Global Bureau Coalition. His work with the UN Foundation team won three consecutive honors by PRNews as “Public Affairs Team of the Year." Aaron was named by PRWeek as 2016's "Global Communications Professional of the Year." Before joining the UN Foundation, Aaron served as Managing Director of Public Affairs for the Millennium Challenge Corporation, a U.S. Government development assistance agency administering $7 billion in poverty reduction grants in 40 partner countries. He oversaw the agency’s strategic communications portfolio, media relations, public relations agenda and a global re-branding. His professional background includes a decade of service as a Foreign Service Officer for the U.S. Department of State. Aaron edits his own blog: Global Extrovert (www.globalextrovert.com)
Reaching out to peers for support is a great way to work through negative feelings. The last few years have brought many changes across personal and professional lives across the globe. While some of the changes have been positive, such as the prioritization of work-life balance, other changes like persistent uncertainty are causing many professionals to feel overwhelmed. As experts, the members of Newsweek Expert Forum are familiar with the toll professional life can have on a person. Below 14 of them offer coping tactics that can help reduce overwhelm and get professionals back on track.
By providing ongoing support, leadership can ensure that a manager has the tool and resources to succeed. Great managers are critical to the success of an organization. These managers sometimes step into the role already possessing innate traits and experiences that will help them succeed as leaders, but management as a skill should also be taught. If an organization builds systems to develop and shape the skills of their talent on an ongoing basis, leadership decreases the chances of creating and perpetuating bad management behaviors that negatively impact the culture and operations of the business. To help leaders ensure managers are performing at their best, 13 Newsweek Expert Forum members share specific actions they can take to increase the effectiveness of their managers.
A knowledge gap, among other factors, impacts the relationship between faith and media.
Adopting practices like mindfulness can be a great way to reduce stress and take back control of one's life. Between managing employees, monitoring the market and setting and achieving business goals, leaders have a lot of pressure on their shoulders. All of these responsibilities and expectations undoubtedly contribute to making stress a routine and ever-present part of the job for many leaders. While leadership and stress can go hand-in-hand, pursuing practices like mindfulness could help leaders better manage their stress and take back control. To help leaders prevent stress from negatively impacting their productivity and morale, 14 Newsweek Expert Forum members offer advice for how leaders can adopt or practice mindfulness on a regular basis.
Journalists, communicators and public servants are up against more obstacles and facing more stress in their professional lives than ever before, and we must remember that at the end of the day, we don’t have to completely agree with someone in order to show them respect.
Through three values that can unite everyone, business leaders can communicate authenticity to their employees and their community.
Deseret Management Corporation
Deseret Management Corporation (DMC) is a for-profit arm of The Church of Jesus Christ of Latter-day Saints. All DMC companies operate under a unified mission, which is “to be a trusted source of light and knowledge Influencing hundreds of millions of people worldwide.” DMC focuses on providing content and services through all of its media and service offerings that are consistent with this mission by treating all with dignity, respect, humility and integrity. Deseret Management Corporation was organized in 1966. Today it owns and oversees life insurance, media, and hospitality businesses including Deseret News, KSL Television & Radio and Deseret Book. As a media organization, we have a responsibility to uphold the trust of readers, listeners and viewers around the world.