Member Since 2021
Trust Relations was founded by public relations veteran April Margulies, who has nearly 20 years of industry experience counseling and implementing campaigns on behalf of clients across numerous industries, from Fortune 100 companies to startups. April worked at the world's best agencies in New York City, including Weber Shandwick, Edelman, Rubenstein Public Relations and Spong, before starting her own firm, and has represented an impressive roster of clients and their executives over the course of her career. Among the clients she has counseled are MasterCard Worldwide, MetLife International, Sotheby's International Realty, Hyatt, Rosetta Stone, Petco, American Standard, The Dannon Company, YellowTail Wines, Sealed Air and eMusic. April received her B.A. in Journalism and Mass Communications from Iowa State University and continued studying integrated marketing communications at Columbia University in New York City, in the M.A. program in Strategic Communications.
Early preparation is the key to success when it comes to holiday sales and closing out the year on a high note.
Marketing campaigns that capture and hold the attention of prospective clients increase the visibility of the organizations's brand.
Investing more time into nonbusiness critical endeavors can positively impact an entrepreneur's skills and business.
The work culture of a business has a direct impact on the ability of the organization to last long term. Besides the benefits on the business side, a positive work environment enhances the relationship between leaders and current and prospective employees, leading to increased retention and employee loyalty.
Expenses that are not kept in check can impact a business’s operations and the procedures in place that keep things running smoothly. Business growth can do wonders for increasing the reach of an organization, but leaders must be careful not to do too much too fast. One wrong decision can easily strain a limited budget.
In the face of a setback, such as layoffs or a deal falling through, a leader’s next actions make all the difference for employees. Leaning on the support of employees and, in turn, supporting employees is critical for building and maintaining leadership credibility and the trust of your team when things go south.
Diversity, equity and inclusion are not one-and-done initiatives—they require long-term, ongoing efforts to be successful.
Search engine optimization is critical for any business that wants to be found online—and it doesn't have to be expensive to address it.
Business leaders carry the weight of their organizations on their shoulders. In addition to ensuring ideas come to fruition and customers are satisfied, executives also have the added pressure of ensuring employee needs are being met. These priorities can place a considerable strain on a leader even in times when a business is fairing well.
The business world moves fast, and companies that aren’t able to keep up run the risk of falling behind. Building a sustainably successful company requires that leaders understand just how much the business can and will change over time.
The connections built between people can create bonds that drive success for both individuals and organizations. Though the formation and maintenance of these connections has been completely transformed over the past year and a half, the strength of those bonds still holds true.
With some employers opting for remote or hybrid operations, the workplace no longer looks like what it used to. There are innumerable perks to telecommuting, but moving the workplace to within one’s home brings with it challenges for both employees and employers. Not having to leave home to work means no commute—and no real barrier between your personal and professional life.
If all companies focused on what they could do for their customers, not what their customers could do for them, the world would be a much different place.
Transparency in your customer communications is a surefire way to encourage loyal, lasting relationships with them.
Trust Relations is a fast-growing, virtual branding and strategic communications agency. We bypass the traditional agency model to build trusted brands, craft authentic stories and engage diverse audiences — for marquee brands and disruptive startups alike. At Trust Relations, we represent companies that straddle multiple verticals and have diverse communications needs. Our unique structure allows us to hire the best and brightest professionals nationwide to create “dream teams” that are most suited for our clients’ specific PR and marketing goals and budgets. Agile and packed with talent, our nimble teams offer unparalleled value for clients. We optimize budgets, generate superior results, and match the ideal talent with every client account. Thanks to our fluid and non-siloed structure, we easily scale and grow with clients. We can penetrate any vertical, handle their multidimensional communications needs, and deliver truly integrated solutions. We also excel at creating inspiring ways for clients to showcase their brand value. We highlight supportive proof points and ideate compelling activations to demonstrate a brand’s unique story and value proposition across multiple channels. "Trust Relations" is a term coined by President and Founder April Margulies to describe a new approach to strategic communications. We focus on conveying clients' authentic actions, value and goodwill. In technology, trust relationships are an administration and communication link between two domains. In communications, they are a bond of mutual respect between a brand and the people it serves. Our mission is to bring clients' brands, visions and value propositions to life through creative thinking, strategies and activations that produce meaningful results. Here is what sets us apart.