Member Since 2021
Trust Relations was founded by public relations veteran April White, who has nearly 20 years of industry experience counseling and implementing campaigns on behalf of clients across numerous industries, from Fortune 100 companies to startups. April worked at the world's best agencies in New York City, including Weber Shandwick, Edelman, Rubenstein Public Relations and Spong, before starting her own firm, and has represented an impressive roster of clients and their executives over the course of her career. Among the clients she has counseled are MasterCard Worldwide, MetLife International, Sotheby's International Realty, Hyatt, Rosetta Stone, Petco, American Standard, The Dannon Company, YellowTail Wines, Sealed Air and eMusic. April received her B.A. in Journalism and Mass Communications from Iowa State University and continued studying integrated marketing communications at Columbia University in New York City, in the M.A. program in Strategic Communications.
While a productive workforce is vital to a successful business, leaders must balance good management with giving employees autonomy.
Taking notes on how the world's largest and most innovative corporations operate can help businesses of any size emulate their success.
In operating a business, the one thing entrepreneurs can undoubtedly expect is to encounter challenges.
It's time for businesses to take matters into their own hands by taking a grassroots approach to building rapport with key audiences.
Leveraging data from the past year as well as feedback from employees and customers can give businesses insight into what initiatives to explore next.
Taking the less obvious path when it comes to marketing is a great way to make your business stand out from the crowd.
Although companies are under pressure to generate revenue and meet their sales goals — and are understandably anxious to find an agency that will help them get there quickly — PR, like going to the gym, is a process that requires time, dedication, consistency and patience.
No matter what industry an entrepreneur operates in, developing ways of keeping up with emerging trends will help ensure they remain in business for the long term.
Congruent leaders ultimately build trusted brands that do what they say before they say what they do, which means they never have to spin the truth. They're the leaders no one forgets.
Before addressing any activism in the workplace, leaders need to have a well-developed approach.
Creating a culture that actively encourages employees to generate and share ideas is a great way to keep your company competitive in the market.
Industry credibility and brand recognition are critical if you hope to optimize your business for its target market.
These are the same steps all businesses and business leaders should take to improve trust — both in our brands and ourselves. And it's a path forward so we can ultimately build a society that values honesty and integrity above all else.
There are several factors at play that companies should consider prior to commenting on any political or societal issue.
Before moving your business to a new industry, it's best to get a full understanding of that current market.
If you want a loyal customer base that keeps coming back, you need to put consumers at the center of everything you do.
Positive, collaborative relationships between colleagues can greatly enhance your company culture. Here's how to encourage this type of dynamic.
A commitment to authenticity and open communication can help you build relationships that last long term.
Actively seeking to connect with your target customer base can create real opportunities for authentic engagement.
Management transitions can be tricky, so it's important to have a plan in place when a senior staff member makes their exit.
Knowing how to manage and track department goals can help leaders ensure objectives for the wider company are also being met.
Keeping employees consistent connected to the mission and values of the organization means building a supportive work environment.
Early preparation is the key to success when it comes to holiday sales and closing out the year on a high note.
Marketing campaigns that capture and hold the attention of prospective clients increase the visibility of the organizations's brand.
Investing more time into nonbusiness critical endeavors can positively impact an entrepreneur's skills and business.
A business's culture directly influences relationships within the workplace.
When a business is growing, leaders must be careful not to do too much too fast to keep the budget in check.
In order to maintain credibility in the face of obstacles, leaders must learn to embrace honesty and vulnerability.
Diversity, equity and inclusion are not one-and-done initiatives—they require long-term, ongoing efforts to be successful.
Search engine optimization is critical for any business that wants to be found online—and it doesn't have to be expensive to address it.
Relying more on the help of others can reduce the strain entrepreneurship places on leaders.
Leaders that are unable to keep up in a changing business world are at risk of falling behind.
The wide adoption of technology for communication is proving that there is a considerable need for virtual networking tools.
Without strict boundaries, working from home can leave employees with no real barrier between their personal and professional life.
If all companies focused on what they could do for their customers, not what their customers could do for them, the world would be a much different place.
Transparency in your customer communications is a surefire way to encourage loyal, lasting relationships with them.
Trust Relations is a fast-growing, virtual branding and strategic communications agency. We bypass the traditional agency model to build trusted brands, craft authentic stories and engage diverse audiences — for marquee brands and disruptive startups alike. At Trust Relations, we represent companies that straddle multiple verticals and have diverse communications needs. Our unique structure allows us to hire the best and brightest professionals nationwide to create “dream teams” that are most suited for our clients’ specific PR and marketing goals and budgets. Agile and packed with talent, our nimble teams offer unparalleled value for clients. We optimize budgets, generate superior results, and match the ideal talent with every client account. Thanks to our fluid and non-siloed structure, we easily scale and grow with clients. We can penetrate any vertical, handle their multidimensional communications needs, and deliver truly integrated solutions. We also excel at creating inspiring ways for clients to showcase their brand value. We highlight supportive proof points and ideate compelling activations to demonstrate a brand’s unique story and value proposition across multiple channels. "Trust Relations" is a term coined by President and Founder April Margulies to describe a new approach to strategic communications. We focus on conveying clients' authentic actions, value and goodwill. In technology, trust relationships are an administration and communication link between two domains. In communications, they are a bond of mutual respect between a brand and the people it serves. Our mission is to bring clients' brands, visions and value propositions to life through creative thinking, strategies and activations that produce meaningful results. Here is what sets us apart.