April White

February 21st, 2023

14 Effective Strategies for Connecting With Peers Without Comparing Your Successes

Having a deep understanding of yourself and your own goals can help prevent feelings of inadequacy.

February 16th, 2023

How Businesses Can Build Systems to Support First-Time Leaders

To set first-time leaders up for success, organizations have to create processes that offer support and flexibility.

January 27th, 2023

12 Ways Leaders Can Increase Employee Productivity Without Micromanaging

While a productive workforce is vital to a successful business, leaders must balance good management with giving employees autonomy.

January 19th, 2023

15 Things Leaders Can Learn From Observing Innovative Powerhouses

Taking notes on how the world's largest and most innovative corporations operate can help businesses of any size emulate their success. 

January 18th, 2023

How to Leverage Adversity for Business Success

In operating a business, the one thing entrepreneurs can undoubtedly expect is to encounter challenges.

January 11th, 2023

How Credible Is Your Brand? Five Tips to Build Trust

It's time for businesses to take matters into their own hands by taking a grassroots approach to building rapport with key audiences.

December 21st, 2022

14 Business Experts Discuss Top Tips for Q1 Planning

Leveraging data from the past year as well as feedback from employees and customers can give businesses insight into what initiatives to explore next.

December 5th, 2022

10 Solid Examples of Successful, Yet Unorthodox Promotions Any Business Can Try

Taking the less obvious path when it comes to marketing is a great way to make your business stand out from the crowd.

December 5th, 2022

Why Public Relations Is Like Going to the Gym

Although companies are under pressure to generate revenue and meet their sales goals — and are understandably anxious to find an agency that will help them get there quickly — PR, like going to the gym, is a process that requires time, dedication, consistency and patience.

November 15th, 2022

How Entrepreneurs Can Keep Up With Industry Trends

No matter what industry an entrepreneur operates in, developing ways of keeping up with emerging trends will help ensure they remain in business for the long term.

November 9th, 2022

Congruent Leadership: What It Is and Why You Need It

Congruent leaders ultimately build trusted brands that do what they say before they say what they do, which means they never have to spin the truth. They're the leaders no one forgets.

November 4th, 2022

How Leaders Can Respond to Growing Employee Activism in the Workplace

Before addressing any activism in the workplace, leaders need to have a well-developed approach.

November 2nd, 2022

12 Strategies for Keeping Your Team Curious and Innovative

Creating a culture that actively encourages employees to generate and share ideas is a great way to keep your company competitive in the market.

October 17th, 2022

Want to Build Credibility in Your Market? Try These 15 Strategies

Industry credibility and brand recognition are critical if you hope to optimize your business for its target market.

October 5th, 2022

The News Media’s Credibility Is at an All-time Low: Why Businesses Should Care

These are the same steps all businesses and business leaders should take to improve trust — both in our brands and ourselves. And it's a path forward so we can ultimately build a society that values honesty and integrity above all else.

June 30th, 2022

How To Determine If (And When) Your Brand Should Comment On Social Or Political Issues

There are several factors at play that companies should consider prior to commenting on any political or societal issue. 

June 3rd, 2022

Shifting Your Business to a New Industry? 12 Common Mistakes to Avoid

Before moving your business to a new industry, it's best to get a full understanding of that current market.

June 2nd, 2022

15 Ways to Make Your Organization More Consumer-Centric

If you want a loyal customer base that keeps coming back, you need to put consumers at the center of everything you do.

February 23rd, 2022

11 Tips for Leaders Who Want to Encourage Positive Workplace Relationships

Positive, collaborative relationships between colleagues can greatly enhance your company culture. Here's how to encourage this type of dynamic.

February 11th, 2022

13 Ways To Establish Authentic Connections With New Clients or Colleagues

A commitment to authenticity and open communication can help you build relationships that last long term.

January 21st, 2022

How to Create Shared Experience With Current and Prospective Customers

Actively seeking to connect with your target customer base can create real opportunities for authentic engagement.

January 20th, 2022

15 Transitional Strategies to Use When a Key Leader Leaves

Management transitions can be tricky, so it's important to have a plan in place when a senior staff member makes their exit.

January 18th, 2022

10 Ways Leaders Can Effectively Track Department-Specific Goals In 2022

Knowing how to manage and track department goals can help leaders ensure objectives for the wider company are also being met. 

December 7th, 2021

14 Communication Strategies to Connect and Build Influence With Employees

Keeping employees consistent connected to the mission and values of the organization means building a supportive work environment.

November 19th, 2021

Five Ways to Prepare Your Business for the 2021 Holiday Rush

Early preparation is the key to success when it comes to holiday sales and closing out the year on a high note.

November 19th, 2021

Nine Out-of-the-Box Marketing Promotions To Drive Positive Business Results

Marketing campaigns that capture and hold the attention of prospective clients increase the visibility of the organizations's brand.

November 5th, 2021

15 Ways Entrepreneurs Can Begin Investing In Their Professional Development

Investing more time into nonbusiness critical endeavors can positively impact an entrepreneur's skills and business.

November 2nd, 2021

16 Ways Businesses Can Construct and Maintain a Positive Work Culture

A business's culture directly influences relationships within the workplace.

October 29th, 2021

Nine Strategies for Staying Lean With Business Growth

When a business is growing, leaders must be careful not to do too much too fast to keep the budget in check.

October 25th, 2021

Facing a Setback? 16 Surefire Ways to Rebuild Team Trust

In order to maintain credibility in the face of obstacles, leaders must learn to embrace honesty and vulnerability.

October 7th, 2021

How Companies Can Maintain Long-Term Diversity Commitments

Diversity, equity and inclusion are not one-and-done initiatives—they require long-term, ongoing efforts to be successful.

September 30th, 2021

10 Cost-Effective Ways to Boost Your Website's SEO

Search engine optimization is critical for any business that wants to be found online—and it doesn't have to be expensive to address it.

September 20th, 2021

Feeling Burned Out? 15 Ways for Executives to Get Back on Track

Relying more on the help of others can reduce the strain entrepreneurship places on leaders.

September 9th, 2021

14 Ways Leaders Can Learn To Adapt Quickly

Leaders that are unable to keep up in a changing business world are at risk of falling behind.

September 3rd, 2021

13 Business Leaders Share Their Predictions for the Future of Networking

The wide adoption of technology for communication is proving that there is a considerable need for virtual networking tools.

August 13th, 2021

Employees Overworking? 11 Tips for Combatting This Telecommuting Trend

Without strict boundaries, working from home can leave employees with no real barrier between their personal and professional life.

August 12th, 2021

Why PR Should Be Replaced by ‘Trust Relations’

If all companies focused on what they could do for their customers, not what their customers could do for them, the world would be a much different place.

August 9th, 2021

Want to Increase Customer Loyalty? Try Leveraging Transparency in Your Communications

Transparency in your customer communications is a surefire way to encourage loyal, lasting relationships with them.