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Diane Helbig

Business Advisor/Host/Author/SpeakerHelbig Enterprises

Lakewood, OH

Member Since May 2021


Diane Helbig is an international business and leadership change agent, author, award-winning speaker, and podcast host. As president of Helbig Enterprises Diane helps businesses and organizations operate more constructively and profitably. Diane is passionate about guiding business professionals through the challenges of planning and growing a business. From leadership to strategic planning to sales training, Diane provides her clients with expertise based in over 20 years of business leadership and sales experience. Diane’s no nonsense, straightforward approach cuts through the noise and allows her clients and training participants opportunities to realistically and enthusiastically implement the plans they devise. Diane is the author of Succeed Without Selling, Lemonade Stand Selling and Expert Insights, and is the host of Accelerate Your Business Growth podcast. Diane is the founder of Business Opportunity Network, a business development program where business therapy meets growth. Diane is a member of the NSBA Leadership Council, and a member of the Advisory Board for the American Institute of Sales, Marketing and Management.

Published content

14 Common Mistakes to Avoid When Assembling a Leadership Team

expert panel

To create an effective leadership team, it's important to consider everything each candidate can offer the business. Across industries, leadership plays an essential role in the success of a business. These leaders set the tone of the organization as a whole, impacting not only operations and decision making, but employees and customers as well.  To build the right leadership team, companies have to be willing to take their time with the process as every misstep could potentially negatively impact the business long term. Below, 14 Newsweek Expert Forum members explore common mistakes organizations make when assembling a leadership team and share advice on how those errors can be corrected.

When Different Is Better: How To Avoid Just Checking The Diversity Box


Different is better when the leadership agrees that there is value in hearing from people with different viewpoints and experiences.

How Entrepreneurs Can Differentiate Their Offerings in a Crowded Market

expert panel

Demonstrating the unique value your business offers can help set your business apart from the competition. A crowded market can present entrepreneurs with a number of challenges. In addition to building up the business and establishing connections with prospective customers, entrepreneurs also have to know how to navigate competition. Others in the market may offer similar or even the same products or services, so learning how to best appeal to potential customers helps set your business apart. When customers have a variety of choices, demonstrating the value your business can offer is essential to attracting and retaining those customers. To help, 12 Newsweek Expert Forum members share how entrepreneurs can approach differentiating their products or services in an oversaturated market.

12 Effective Ways to Approach Managing Multiple Priorities

expert panel

Even the most experienced of leaders can struggle when it comes to managing several different priorities. Between catering to the needs of customers, ensuring employees are engaged, remaining true to the values of the organization and staying compliant on changing laws, running a business naturally requires entrepreneurs to balance several different priorities all at once. No matter how experienced a leader is or how top-notch their juggling skills are, any person would struggle with these responsibilities. Stepping outside of the mindset that they have to handle everything alone is a key first step for many leaders. Below, 12 Newsweek Expert Forum members each share one additional approach leaders can take when managing multiple projects and priorities.

14 Tips for Surviving the Grind of Creating Content

expert panel

In order to keep up with the amount of fresh online content needed today, businesses need a defined content creation process. From blog posts and photos to TikToks and Reels, businesses today have a lot of options available when it comes to engaging with clients and consumers online. However, with so many platforms to create content for on an ongoing basis, content creation can eventually start to feel like a never-ending process that no longer sparks joy like it used to. For leaders not directly involved in this aspect of the business, this problem may not be taken as seriously because they don’t see the value content provides, but current and prospective customers will be able to tell when a business is only interested in getting something out. That’s why it’s essential to implement a creative process that keeps content fresh and valuable for consumers. To help, the members of Newsweek Expert Forum offer recommendations to help business leaders navigate the seemingly endless grind of creating content.

15 Tips for Making More Objective Business Decisions

expert panel

It's easy to choose a path based on preconceived notions, but business leaders must be as objective as possible when making decisions that impact their company. Objective decisions are vital to the success of a business. Sometimes, leaders have to make tough choices that may feel personal, like letting an employee go or hiring one candidate over another. Leaders may also be too close to the business to see a problem that needs to be fixed or a solution that might work better than a system already in place. These decisions and considerations contribute to a business's bottom line and are therefore important to carefully consider. Below, 15 Newsweek Expert Forum members give their best advice for making sure leaders let go of assumptions about their business and make decisions more objectively. 

Company details

Helbig Enterprises

Company bio

Helbig Enterprises partners with businesses to create personalized strategies that result in business growth. Whether your business is struggling with sales, accountability, systems, or productivity, we work tirelessly with you to improve your business. From sales to leadership to customer service, and more, improving the skill sets you and your team have is essential to the sustainability and success of your business. When something is not working well, your business teams need to learn actionable, specific strategies they can embrace to improve outcomes. Our training method focuses on actual, real-life situations and presents the teams with valuable and realistic solutions to be implemented immediately. With more than 20 years of experience in small business management and sales, Diane Helbig is a resourceful mentor who has been advising small business owners and sales professionals to operate more constructively and profitably, helping them develop their own personalized and effective strategies. No two businesses are the same, nor should their processes be. Whether you are working hard but feeling like you aren’t getting anywhere, would like someone you can talk with confidentially about your business, systems, processes, or accountability, or would like a better understanding of what is required to build and maintain a successful business Diane is the advisor you can rely on.



Company size

Myself only