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Lauren Boyer

CEOUnderscore Marketing

New York City Area

Member Since December 2021

Skills

Advertising
Entrepreneur
Innovation

About

Lauren Boyer, CEO at Underscore Marketing, is a strategy and marketing expert focused on accelerating health and wellness solutions to market for growing global brands. She has grown her company and her team internationally, and holds many awards for leadership and innovation, including Top 50 female entrepreneur by Inc.

Published content

Communication Is a Two-way Street — But Who Is in the Driver’s Seat?

article

Establish the driver, map out the journey, and then set off — there is so much each person has to learn from each other.

Why Adaptability Matters More Than Planning

article

Extinction occurs in nature when a species fails to adapt, and the same thing happens in business.

Developing Effective Marketing Strategies in a World Without Cookies

article

The online landscape is changing rapidly with respect to consumer privacy, and digital marketers need to be prepared.

Surviving at the Top Without Putting Anyone Beneath You

article

The path to the top is long and arduous, and once you're there, entirely new challenges arise.

Riding the Rising Wave of Digital Innovation in Health and Wellness

article

The pandemic undoubtedly accelerated the rising wave of digital innovation, particularly in the sphere of telehealth.

Company details

Underscore Marketing

Company bio

Underscore is a healthcare marketing company offering media solutions for top health & wellness brands. Underscore delivers ROI-focused insights and media optimizations with both AI and human intelligence to ensure marketing campaigns produce the strongest results — beyond what AI alone can yield. Underscore consists of a team of experts focused on making advertising media simple for marketers and maximizing Return on Marketing Investment (ROMI).

Industry

Business

Area of focus

Marketing
Advertising
Health Care

Company size

51 - 200