Member Since 2021
Lauren Boyer
Underscore Marketing
New York City Area
Lauren Boyer, CEO at Underscore Marketing, is a strategy and marketing expert focused on accelerating health and wellness solutions to market for growing global brands. She has grown her company and her team internationally, and holds many awards for leadership and innovation, including Top 50 female entrepreneur by Inc.
SKILLS
- Advertising
- Entrepreneur
- Innovation
RECENT CONTENT
August 11th, 2022
Communication Is a Two-way Street — But Who Is in the Driver’s Seat?
Establish the driver, map out the journey, and then set off — there is so much each person has to learn from each other.
July 6th, 2022
Why Adaptability Matters More Than Planning
Extinction occurs in nature when a species fails to adapt, and the same thing happens in business.
April 4th, 2022
Developing Effective Marketing Strategies in a World Without Cookies
The online landscape is changing rapidly with respect to consumer privacy, and digital marketers need to be prepared.
March 10th, 2022
Surviving at the Top Without Putting Anyone Beneath You
The path to the top is long and arduous, and once you're there, entirely new challenges arise.
January 14th, 2022
Riding the Rising Wave of Digital Innovation in Health and Wellness
The pandemic undoubtedly accelerated the rising wave of digital innovation, particularly in the sphere of telehealth.
COMPANY INFO
Underscore Marketing
Underscore is a healthcare marketing company offering media solutions for top health & wellness brands. Underscore delivers ROI-focused insights and media optimizations with both AI and human intelligence to ensure marketing campaigns produce the strongest results — beyond what AI alone can yield. Underscore consists of a team of experts focused on making advertising media simple for marketers and maximizing Return on Marketing Investment (ROMI).
AREA OF FOCUS
- Marketing
- Advertising
- Health Care
INDUSTRY
Business