Lisa Lundy

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Demonstrating the unique value your business offers can help set your business apart from the competition. A crowded market can present entrepreneurs with a number of challenges. In addition to building up the business and establishing connections with prospective customers, entrepreneurs also have to know how to navigate competition. Others in the market may offer similar or even the same products or services, so learning how to best appeal to potential customers helps set your business apart. When customers have a variety of choices, demonstrating the value your business can offer is essential to attracting and retaining those customers. To help, 12 Newsweek Expert Forum members share how entrepreneurs can approach differentiating their products or services in an oversaturated market.

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Depression is a common emotional state that many people have experienced at some point in their life.

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Before addressing any activism in the workplace, leaders need to have a well-developed approach. With racial justice protests, labor shortages, a global pandemic and a budding “quiet quitting” movement, the workplace of the past few years has undergone many changes. While it may have been easier to draw distinctions between one’s professional and personal beliefs in years past, it is growing increasingly difficult for leaders to keep these boundaries in the work environment in place as employees now expect leadership to stand for their values and take a side.   If leaders do decide to take action, it’s best to prepare beforehand with a well-thought-out strategy. To help you determine the best approach, 14 Newsweek Expert Forum members offer recommendations on how leaders can respond to growing employee activism in the workplace.

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Even if you are facing significant and painful life challenges you can take a road trip to happiness.

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Rather than let the idea of change hold them back, business leaders can see change as a way to increase their chances of future success. When a habit shows success, it can be difficult to adopt different practices, even when success is limited or comes at a cost. This is a common occurrence in business when leaders become so dedicated to doing something the way it has always been done that they are unintentionally sabotaging their future success.  Knowing where to start when making changes isn’t easy, but one of the first steps leaders can take is simply committing to the act of making changes for the better. Below, 10 Newsweek Expert Forum members share further advice on what leaders should do to address and break their own bad habits.

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Industry credibility and brand recognition are critical if you hope to optimize your business for its target market. With major competitors vying for the top spot in any industry, making a name for your business and improving the market can be a difficult journey. As a new business owner, this means you’ll need to dedicate plenty of time to learning and researching the industry to understand where your business can offer improvements.  As business leaders, the members of Newsweek Expert Forum have dealt with the challenge of breaking into the industry and gaining credibility and recognition. Below, they offer 15 tried-and-true tips for entrepreneurs attempting to optimize the market.

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Offering resources and opportunities for employees to further develop skills helps ensure the creation of a supportive workplace.  Every employee starts out with certain skills that help them do their job, as well as the expectation that they’ll pick up other needed skills along the way. These skills can be learned in one’s own time or gleaned from a mentor; however, for an employee to truly progress and move to the next level, there needs to be support from leadership. To provide some guidance on how to do that, 11 Newsweek Expert Forum members share essential steps for creating a workplace that actively supports the personal and professional development of its employees.

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It may be time to take a page from the sports coaches’ handbook and find a new strategy to deal with your employees' problems.

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As burnout continues to negatively impact employees on all levels, it's essential to build in processes to mitigate it. Accepting a leadership role comes with the recognition that managing others will not be an easy endeavor. Between ensuring business goals are continually being set and met and taking care of the personal and professional needs of the employees working with you, being a manager can take a heavy toll. Combine these duties with the stress of the last few years and you’ve got a recipe for manager burnout. To help these leaders tackle and manage their burnout, 12 members from Newsweek Expert Forum each offer advice on how managers can reduce the stress and successfully get back in the game.

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  In business, a “leader” is typically defined as the person in charge. This can range from executives at the top down to the managers who preside over individual departments or teams. However, having an official leader position isn’t what makes someone a good–or even an effective leader. Great leaders are those who are able to balance the big picture of the company mission with the finer details of how employees contribute to the achievement of business goals. Developing that balance means leaders need to actively acquire and refine their skills. As experts, Newsweek Expert Forum members know that refining those skills is an ongoing process, so below, they each share one skill every manager needs to effectively lead and coach employees.

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Developing an effective SEO business strategy can be done without breaking the bank. Building an online presence today is all about learning how to best appeal to potential and current customers while also demonstrating that your business can provide needed solutions. Search engine optimization (SEO) is one way to improve your company’s search rankings, boosting visibility and conversions.. As leaders, the members of Newsweek Expert Forum know how important SEO can be for business strategy, as well as how those efforts can sometimes come at a cost. To help, they offer recommendations to ramp up a company's SEO at little or no cost.

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In real life instead of facing reapers, creepers, and other monsters, you face life challenges, hardships and a host of negative emotions

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Creating an engaging workplace culture is all about putting structures in place to meet company goals and address employee needs. For a business to succeed today, an engaged workforce can make all the difference. With the workplace being more distributed across geographical areas than ever, establishing and maintaining a company culture that effectively engages all employees is a growing challenge. That’s why it is essential for leaders to adopt practices that balance the needs of the business with the desires of employees. Before making any internal changes to how the company operates, determining the best way to create an environment that supports employees is a great first step for ensuring employees feel valued. Below, 15 members of Newsweek Expert Forum provide tips for business leaders interested in keeping their employees engaged with the culture of the company.

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To keep your top employees around, it's important to show them how much you value their contributions and talents. A significant portion of one's life is spent at work, so finding value in that work is critical. As a leader, you want your employees to feel their time is being well-spent and their contributions matter. Happier, more engaged employees will result in stronger trust and higher-quality work. To help your organization achieve this, a panel of Newsweek Expert Forum members shared 15 ways you can help your employees feel valued.

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As humans, we are born with emotions, which are a bona fide superpower if you learn how to use them.

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Establishing connections in larger markets can open up entrepreneurs to a wide variety of new business opportunities. When an entrepreneur is just starting out, connecting with the local community helps set their new business up for success. Establishing a loyal client base and developing connections are central to building a local presence in a small market, but growth may be limited if other markets aren’t considered as well. In fact, expanding to customers and investors in larger city markets can open up a breadth of new opportunities that will take a business to new heights.  However, it’s not easy to determine the most effective way to break into a large market. To help, a panel of experts from Newsweek Expert Forum share tips on how entrepreneurs can better reach clients and investors in larger market spaces.

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Feel awkward when you network? Try these tips to make it feel more organic and even fun. Many people network with the intention of trying to sell a business leader on their product or service, whether to get seed money or to try and create a partnership. Because of this, networking events may end up feeling awkward and uncomfortable when it's all about the hard sell. However, networking doesn't have to feel like you're "schmoozing." Business leaders can use these events to make real connections and build solid foundations for future business relations, all without pitching an idea. Below, a panel of Newsweek Expert Forum members offered their best advice for making networking more natural and fun to build long-lasting connections. 

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It's easy to choose a path based on preconceived notions, but business leaders must be as objective as possible when making decisions that impact their company. Objective decisions are vital to the success of a business. Sometimes, leaders have to make tough choices that may feel personal, like letting an employee go or hiring one candidate over another. Leaders may also be too close to the business to see a problem that needs to be fixed or a solution that might work better than a system already in place. These decisions and considerations contribute to a business's bottom line and are therefore important to carefully consider. Below, 15 Newsweek Expert Forum members give their best advice for making sure leaders let go of assumptions about their business and make decisions more objectively. 

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Learning new things can help you achieve a more fulfilling, rewarding and happy life over time as the posttraumatic growth research demonstrates.

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Keeping a close eye on customer behavior can help businesses stay on top of changing trends. Trends can come and go in the blink of an eye, and if a business isn’t paying close enough attention to its customers, leaders run the risk of losing current and future customers. Rather than waiting for new customer behavior trends to hit the company’s radar, being more proactive about learning and leveraging each trend in real time can give an organization an edge over its competitors. As business experts, the members of Newsweek Expert Forum are familiar with just how quickly customer behavior can change. Below, they offer advice on how leaders can effectively leverage customer behavior trends as they gain more ground.