Member Since November 2022
Skills
About
Sylvia Crawford is Senior Director of Marketing Strategy and Planning at Arize, a leading innovator in smart apartment technology solutions for multifamily properties. Under Sylvia’s direction, Arize is focused on developing new technology and expanding its ecosystem of smart products to multifamily properties across the nation. With more than a decade of experience, Sylvia has a proven track record of developing strategic campaigns and business strategies for industry leaders in technology, finance, multifamily, government and more. Sylvia has led global strategies for brands including but not limited to Dell, Samsung, Bank of America, Microsoft, Johnson & Johnson, and The United States Army. Under Sylvia’s leadership, Arize has gained a prominent presence in the smart apartment technology industry and is considered a budding leader in the market. Sylvia is well versed in IoT (Internet of Things) and has conceptualized a solid performing strategy for technologies and devices. With a deep understanding of technology, Sylvia specializes in centralized tech solutions and AaaS (Automation as a Service) in the multifamily industry. Prior to Arize, Sylvia served as a Vice President of Global Content Strategy at BNY Mellon, where she was responsible for analyzing the company’s regulation narrative gap and designing centralized messaging to promote regulatory content across the globe.
Sylvia Crawford
Published content
article
Why turn to smart tech now? Is it because it’s trending, or are there real benefits?
expert panel
Devising simple ways to make the customer journey more seamless can keep customers coming back long term. In today’s competitive business landscape, the devil is in the details. With so many businesses competing for customers in both online and brick-and-mortar spaces, setting a business apart boils down to the customer experience strategy. If done incorrectly, businesses risk inadvertently driving away current and potential customers and ruining their reputation for good. However, if done with care and regard for the needs of customers, businesses can rise above their competitors, even if they are offering similar products or services. To help leaders create a competitive advantage, 17 Newsweek Expert Forum members discuss how leaders can improve their company’s customer experience.
article
What does the future hold for the multifamily industry with a potential recession looming?
expert panel
To create an effective leadership team, it's important to consider everything each candidate can offer the business. Across industries, leadership plays an essential role in the success of a business. These leaders set the tone of the organization as a whole, impacting not only operations and decision making, but employees and customers as well. To build the right leadership team, companies have to be willing to take their time with the process as every misstep could potentially negatively impact the business long term. Below, 14 Newsweek Expert Forum members explore common mistakes organizations make when assembling a leadership team and share advice on how those errors can be corrected.
Company details
Arize
Company bio
Arize is a smart apartment technology provider that engineers property automation solutions for multifamily owners. Our products help property managers protect their communities from intrusion, connect with their residents, and elevate the apartment living experience. Arize offers smart locks, water leak detectors, motion sensors, smoke listeners, and more – all manufactured to meet the ever-growing needs of both property managers and their residents.